Results 211 to 220 of about 7,168 (261)

Positioning of Store Brands

Marketing Science, 2002
We examine the retailer's store brand positioning problem. Our game-theoretic model helps us identify a set of conditions under which the optimal strategy for the retailer is to position the store brand as close as possible to the stronger national brand.
Stephen J Hoch
exaly   +5 more sources

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Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

Journal of Retailing and Consumer Services, 2003
Abstract Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores’ images and store brand perceptions, as well as general attitudes toward store brands.
Colleen Collins-Dodd, Tara Lindley
exaly   +2 more sources

Store brand and store loyalty: The moderating role of store brand positioning

Marketing Letters, 2010
Despite extensive research, the relationship between store brand loyalty and store loyalty remains uncertain. Recent research suggest a nonmonotonic relationship between store brand loyalty and store loyalty: positive up to a certain store brand loyalty level, after which it becomes negative (inverted U).
Mercedes Martos-Partal, Óscar González-Benito   +1 more
openaire   +1 more source

The development of store brands and the store as a brand in supermarkets in the Netherlands

The International Review of Retail, Distribution and Consumer Research, 2009
The price war between supermarkets in the Netherlands, which was launched in October 2003 by Albert Heijn, has strongly influenced the position and development of store brands and store formulas. Based on international research, we can conclude that the store brand is used increasingly frequently as an instrument for store formula positioning. This has
Ton Luijten, Will Reijnders
openaire   +1 more source

Do Store Brands Aid Store Loyalty?

Management Science, 2016
Do store brands aid store loyalty by enhancing store differentiation or merely draw price-sensitive customers with little or no store loyalty? This paper seeks to answer this question by empirically investigating the relationship between store brand loyalty and store loyalty.
Satheesh Seenivasan, Debabrata Talukdar, K Sudhir   +2 more
exaly   +2 more sources

Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality

Journal of Product & Brand Management, 2007
PurposeTo explore how store brand personality might play a role in consumer perceptions towards store brands and how such personalities might vary when consumers are allowed to experience the product.Design/methodology/approachTwo different store brand products from high selling categories were compared with their leading national brands.
Sri Beldona, Scott Wysong
openaire   +1 more source