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How store brands build retailer brand image

International Journal of Retail and Distribution Management, 2012
International audiencePurpose: The purpose of this research is to highlight the role store brands can play in retail branding. Does an image transfer take place between store brands and the retailer brand?
Florence Kremer, Catherine Viot
exaly   +2 more sources

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Store-Brand Introduction and Multilateral Contracting

Manufacturing & Service Operations Management, 2022
Problem definition: We explore the impacts of store-brand (SB) introduction on multilateral contracting in vertical supply relationships that involve two upstream national-brand manufacturers (NBMs) selling through a common retailer. Two different information structures are scrutinized: simultaneous (secret offers) versus sequential contracting ...
Quan Zheng 0005, Hongseok Jang, Xiajun Amy Pan   +2 more
openaire   +1 more source

Manufacturer encroachment in the presence of the store-brand

Kybernetes, 2023
PurposeThis paper aims to identify the conditions under which encroachment is a viable strategy for a manufacturer to gain competitive advantage and achieve higher profitability in the presence of the store-brand.Design/methodology/approachThis paper proposes game-theoretic models in a two-echelon supply chain consisting of a manufacturer (him) and a ...
Jiaquan Yang, Jinyu Fang, Jiafu Su
openaire   +1 more source

Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?

2019
Store Brands (SBs) are increasingly present in Western retail stores. They are used to define the positioning, loyalty and trust strategies. The retail literature has essentially developed models showing the effect of trust in a store and its impact on behavioral loyalty to SBs. In contrast, few studies have conceptualized the effect of SBs loyalty and
Belaid, S., Behi, A.T., Belaid, D.F., Lacoeuilhe, J.   +3 more
openaire   +2 more sources

Building Store Loyalty through Store Brands

Journal of Marketing Research, 2000
In this article, the authors study the role of a store brand in building store loyalty through a game theoretic analysis. In a market in which a segment of consumers is sensitive to product quality and consumers' brand choice in low-involvement packaged goods categories is characterized by inertia, the authors show that quality store brands can be an ...
Marcel Corstjens, Rajiv Lal
openaire   +1 more source

Store Brand und Store Brand Management

2018
In diesem Kapitel wird das Konzept der Store Brand hergeleitet und das K-V-A- Rahmenmodell fur die Entwicklung starker Store Brands eingefuhrt. Zudem wird der zugehorige Management-Prozess strukturiert. Bezuge zu den Entwicklungsphasen einer Store Brand werden erortert.
openaire   +1 more source

Revisiting Store Brand Proneness: Identifying Generic, Store-Specific, Category-Specific and Brand-Specific Determinants of Store Brand Proneness

2014
In recent years, research interests on store brand have been steadily increasing (Burt 2000). Researchers explored the impact of different types of variables, such as psychographic characteristics, purchase behavior, personality, and even lifestyle (e.g., Baltas 2003; Jin and Suh 2005; Whelan and Davies 2006).
Zhang, Y., Kang, Jikyeong
openaire   +2 more sources

Supply chains in the presence of store brands

European Journal of Operational Research, 2013
Abstract Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and then determines whether to introduce a store brand,
Xiang Fang, Srinagesh Gavirneni 0001, Vithala R. Rao   +2 more
openaire   +1 more source

Investing in Store Brands

1997
One of the key characteristics of brand-building retailers, compared to retail traders, is an investment mentality: a willingness to make consistent, patient investment in building the brand franchise over the long term. This characteristic is what producers argue is lacking in many retailers.
Andrew Wileman, Michael Jary
openaire   +1 more source

The Influence of Branded Stores Within a Store: An Abstract

2017
Branded store-within-stores is an innovative approach aimed at improving customer engagement, retail store design and layout, and ultimately, value creation for customers, brands, and retailers (Jerath and Zhang 2010; Sorescu et al. 2011). Typically in a branded store-within-store format, specific brands agree with a retailer to have a standalone ...
Vishag Badrinarayanan, Enrique Becerra
openaire   +2 more sources