Results 241 to 250 of about 7,168 (261)
Some of the next articles are maybe not open access.
Journal of Retailing and Consumer Services, 2012
Abstract Several factors have been underlined to explain store brands' (SBs) purchase behavior. This research investigates jointly the effect of store image perceptions, SB price-image and perceived risk toward SBs on SB purchase intention in the context of an emerging market (Brazil).
openaire +1 more source
Abstract Several factors have been underlined to explain store brands' (SBs) purchase behavior. This research investigates jointly the effect of store image perceptions, SB price-image and perceived risk toward SBs on SB purchase intention in the context of an emerging market (Brazil).
openaire +1 more source
GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS
Global Marketing Conference Proceeding, 2014Reinders, M.J., Bartels, J.
openaire +2 more sources
Global marketing conference proceeding, 2016
Reinders, Machiel J., Bartels, Jos
openaire +2 more sources
Reinders, Machiel J., Bartels, Jos
openaire +2 more sources
Generic Brands versus National Brands and Store Brands
Journal of Advertising Research, 1982Isabella C.M. Cunningham +2 more
openaire +1 more source
The fight between store brands and national brands—What's the score?
Journal of Retailing and Consumer Services, 2006K G Grunert
exaly
Scent brandings: case of shoe stores
2019As a result of the changes that have taken place over the past hundred years, it can be concluded that companies are today in the most exciting and enlightened era of business mode development. This is one of the reasons why brands have to stand out, assert uniqueness, and establish identity as never before.
openaire +2 more sources
Consumer evaluations of store brands: effects of store image and product attributes
Journal of Retailing and Consumer Services, 2004Allard C R Van Riel, Janjaap Semeijn
exaly