Results 111 to 118 of about 7,019 (118)

Affect transfer from national brands to store brands in multi-brand stores

Journal of Retailing and Consumer Services, 2018
Daniele Porcheddu, Daniele Scarpi, Robert Melara   +2 more
exaly  

Factors influencing consumer behaviour towards store brands: evidence from the French market

International Journal of Retail and Distribution Management, 2013
Mbaye Fall Diallo, Jean-Louis Chandon, Gérard Cliquet   +2 more
exaly  

Using product sampling to augment the perceived quality of store brands

Journal of Retailing, 2004
exaly  

Price competition and store competition: Store brands vs. national brand

European Journal of Operational Research, 2013
Sungchul Choi
exaly  

Does store image influence demand for organic store brands?

Journal of Retailing and Consumer Services, 2012
exaly  

How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis

Journal of Retailing, 2004
exaly  

Corporate brand image, satisfaction and store loyalty

International Journal of Retail and Distribution Management, 2007
exaly  

Investigating the Cross-Category Effects of Store Brands

Review of Industrial Organization, 2004
exaly