Results 271 to 280 of about 657,341 (296)

Generic Brands versus National Brands and Store Brands

Journal of Advertising Research, 1982
Isabella C.M. Cunningham, Andrew P. Hardy, Giovanna Imperia   +2 more
openaire   +1 more source

Impacts of store-brand introduction on a multiple-echelon supply chain

European Journal of Operational Research, 2021
Rong Cheng, Hua Ke, Yongrui Duan
exaly  

The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity

Journal of Retailing, 2013
Pierre-Yann Dolbec, Jean-Charles Chebat
exaly  

Scent brandings: case of shoe stores

2019
As a result of the changes that have taken place over the past hundred years, it can be concluded that companies are today in the most exciting and enlightened era of business mode development. This is one of the reasons why brands have to stand out, assert uniqueness, and establish identity as never before.
openaire   +2 more sources

Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

Production and Operations Management, 2015
Jun Ru, Ruixia Shi
exaly  

Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail

Journal of Business Research, 2016
Alexei Gloukhovtsev, Franz-Rudolf Esch
exaly  

Store Brands

2018
openaire   +1 more source

The store-as-a-brand strategy: The effect of store environment on customer responses

Journal of Retailing and Consumer Services, 2014
Youn-Kyung Kim
exaly  

Store Branding

2018
openaire   +1 more source

Determinants of Store Brand Share

Journal of Retailing, 2014
Katrijn Gielens, Raj Sethuraman
exaly