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Die Store Brand

2018
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Die Store Brand

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Store Brand: Ausgangspunkte

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Store image s influence on perceived quality of store brands and store brand purchasing behavior

2012
ÖZER, LEYLA, GÜLTEKİN, BEYZA
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Store Brand Management: Definition des Branding

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The effect of store image on consumers store brand purchase frequency and perceived quality of store brands the Turkish case

2008
ÖZER, LEYLA, GÜLTEKİN, BEYZA
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