Results 21 to 30 of about 7,168 (261)
Store brands’ purchase intention: Examining the role of perceived quality
European Research on Management and Business Economics, 2017 Considering the increase of the store brand's market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality ...
Cristina Calvo-Porral +1 more
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Behavioral Sciences, 2021 Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise.
Gabriel R. D. Levrini +1 more
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Cogent Business & Management, 2020 In India growth of private label brands corresponds with the increasing share of organized retailing. The consumer perceptions of private label apparel brands of retail department stores have been examined by means of structural equation modelling ...
Sanjeevni Gangwani +2 more
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Analysis on the Development Trend of Chinese local fast fashion brands under the influence of the epidemic [PDF]
E3S Web of Conferences, 2020 New impact of the coVID-19 outbreak, the key layout of offline store numerous fast fashion brands suffered huge losses, and electronic business channels rely on local web celebrity the advantage of fast fashion brand also highlights, along with the rise ...
Sun XuRan, Shan Hongzhong
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Factors Influencing Consumers Purchase Intentions towards Private Brands
JISR Management and Social Sciences & Economics, 2013 The change in market trends, of late, is marked by the growth of ‘brands’ for consumable items. Now, people prefer ‘branded’ products even for household use instead of random selection. Keeping in view the changing trend, this study explores the factors
Muhammad Bilal, Tahir Ali
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Determinants of attitude towards and purchase intention of private label brands in Ecuador
Revista Venezolana de Gerencia, 2023 The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador.
Washington Macías +3 more
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WHAT MATTERS TO STORE BRAND EQUITY? AN APPROACH TO SPANISH LARGE RETAILING IN A DOWNTURN CONTEXT
Investigaciones Europeas de Dirección y Economía de la Empresa, 2013 Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest.
Calvo-Porral, Cristina +3 more
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Mathematics, 2023 With the rising awareness of environmental protection and concern for sustainable development, green products have been highly favored by consumers, enterprises, and the government.
Junyi Zhong, Jiazhen Huo
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“Consumer-to-Brand Impoliteness” in luxury stores
Journal of Business Research, 2022 In this article, we use Impoliteness Theory, defined as an intentional ``face-threatening'' deviant act, to understand consumer misbehavior in the luxury store subculture. Using a qualitative study based on Grounded Theory, we interviewed 14 luxury consumers and 18 salespeople working in luxury stores. We discovered that consumers use impoliteness in a
de Boissieu, Elodie, Urien, Bertrand
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Spatial Competition and Private Labels
Journal of Agricultural and Resource Economics, 2010 Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers' power over suppliers in the vertical channel or facilitate horizontal differentiation among ...
Timothy J. Richards +2 more
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