Results 231 to 240 of about 7,168 (261)

Supply chains in the presence of store brands

European Journal of Operational Research, 2013
Abstract Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and then determines whether to introduce a store brand,
Xiang Fang, Srinagesh Gavirneni 0001, Vithala R. Rao   +2 more
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The Influence of Branded Stores Within a Store: An Abstract

2017
Branded store-within-stores is an innovative approach aimed at improving customer engagement, retail store design and layout, and ultimately, value creation for customers, brands, and retailers (Jerath and Zhang 2010; Sorescu et al. 2011). Typically in a branded store-within-store format, specific brands agree with a retailer to have a standalone ...
Vishag Badrinarayanan, Enrique Becerra
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Store Brand Strength

Review of Marketing Science, 2006
Store brands play many beneficial roles for retailers. While some roles such as creating a quality image for the retailer require relatively strong store brands, other roles such as segmentation of customers by income require lesser strong store brands.
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Store Brand Management: Brand Citizenship

2018
Aspekte der internen Markenfuhrung und des Brand Citizenship Behavior werden fur das Store Barnd Management erortert.
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Research on the impact of Private Brands on store brands

2008 IEEE International Conference on Automation and Logistics, 2008
Private brand development is a double-edged sword. A successful extension can make benefits for the retail enterprises, while on the contrary, an unsuccessful one may result in brand dilution. Product attributes of private brand is one of the brand attributes which can be controlled by retailers.
null Depeng Zhang, null Xin Su, null Li Ma   +2 more
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Store Brand: Hinführung

2018
Einkaufsstatten als starke Marken zu entwickeln, ist fur Handler heute eine Pflichtaufgabe. Dieses Kapitel stellt dar, welche Triebkrafte dazu fuhren, wie die Beziehungen sind und warum starke Marken eine relevante Herangehensweise darstellen. In einem Gastbeitrag werden zudem erweiternde Perspektiven aufgegriffen.
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Relationships among happy songs, store brand image, and store brand awareness

Social Behavior and Personality: an international journal
In this study we investigated the relationship between happy songs and store brand equity. In particular, we emphasized two pivotal components of brand equity (store brand image and store brand awareness), and explored the underlying mediating mechanism of these relationships.
Guangquan Yuan, Heping Yang
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Pricing Strategy for Store Brands

2021
In recent years, store branding has become an important strategic tool for retail stores to enhance their status and brand influence. In particular, the production and purchase cost of store brands is often lower, and the circulation process of commodities has become less. The gross profit rate is often higher than that of the national brands.
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Are store brands perceived to be just another brand?

Journal of Product & Brand Management, 1997
Proposes two hypotheses and tests them empirically: that consumers do not differentiate between store brands offered by competing stores; that store brand market share is consistent with chain penetration. To test the hypotheses, employs an experimental design using 350 subjects, and collects survey data from 923 respondents regarding store patronage ...
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Interactions between store brand introduction and information sharing decisions considering store brand spillover

Annals of Operations Research
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Hui Cao, Jinjiang Yan
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