Results 251 to 260 of about 11,489 (305)

Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

Journal of Retailing and Consumer Services, 2003
Abstract Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores’ images and store brand perceptions, as well as general attitudes toward store brands.
Colleen Collins-Dodd
exaly   +2 more sources

Affect transfer from national brands to store brands in multi-brand stores

Journal of Retailing and Consumer Services, 2018
Abstract The competition between national brands (NBs) and store brands (SBs) has evolved from the mere imitation of physical characteristics to what we call affect-based competition. We propose a model of moderated mediation empirically validated on 350 participants in a field study conducted in a multi-brand store. The results show the existence of
Francesco Massara, Daniele Scarpi, Robert D Melara   +2 more
exaly   +4 more sources

Do Store Brands Aid Store Loyalty?

Management Science, 2016
Do store brands aid store loyalty by enhancing store differentiation or merely draw price-sensitive customers with little or no store loyalty? This paper seeks to answer this question by empirically investigating the relationship between store brand loyalty and store loyalty.
Satheesh Seenivasan, K Sudhir, Debabrata Talukdar   +2 more
exaly   +2 more sources

Consumer perceptions of store brands versus national brands

Journal of Consumer Marketing, 2005
PurposeThe objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty ...
de Wulf, K., Odekerken-Schröder, G.J., Goedertier, F., van Ossel, G.   +3 more
core   +3 more sources

Store brand and store loyalty: The moderating role of store brand positioning

Marketing Letters, 2010
Despite extensive research, the relationship between store brand loyalty and store loyalty remains uncertain. Recent research suggest a nonmonotonic relationship between store brand loyalty and store loyalty: positive up to a certain store brand loyalty level, after which it becomes negative (inverted U).
Mercedes Martos-Partal, Óscar González-Benito   +1 more
openaire   +1 more source

The development of store brands and the store as a brand in supermarkets in the Netherlands

The International Review of Retail, Distribution and Consumer Research, 2009
The price war between supermarkets in the Netherlands, which was launched in October 2003 by Albert Heijn, has strongly influenced the position and development of store brands and store formulas. Based on international research, we can conclude that the store brand is used increasingly frequently as an instrument for store formula positioning. This has
Ton Luijten, Will Reijnders
openaire   +1 more source

Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality

Journal of Product & Brand Management, 2007
PurposeTo explore how store brand personality might play a role in consumer perceptions towards store brands and how such personalities might vary when consumers are allowed to experience the product.Design/methodology/approachTwo different store brand products from high selling categories were compared with their leading national brands.
Sri Beldona, Scott Wysong
openaire   +1 more source

Price competition and store competition: Store brands vs. national brand

European Journal of Operational Research, 2013
Abstract This paper studies pricing strategies in a market channel composed of one national brand manufacturer and two retailers who, each, carry their own store brand and a national brand products. The model accounts for product competition between store brands and the national brand products, as well as for store competition between retailers.
Sungchul Choi, Karima Fredj
openaire   +1 more source

Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship

Social Behavior and Personality: an international journal, 2023
Retailers are increasingly looking to strengthen the relationship with their customers by building a store's brand equity and brand engagement. One solution is to leverage in-store music to create a captivating store atmosphere. I explored the role of customer attitudes toward in-store music in enhancing a store's brand equity and brand engagement and
openaire   +1 more source

Consumers’ quality perception of national branded, national store branded, and imported store branded beef

Meat Science, 2010
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165, Grunert, Klaus G.; id_orcid 0000-0001-8482-184X, Barreira, Maria Madalena, Fontes, Magda Aguiar   +3 more
openaire   +2 more sources