Results 171 to 180 of about 369 (213)
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Store Brand und Store Brand Management
2018In diesem Kapitel wird das Konzept der Store Brand hergeleitet und das K-V-A- Rahmenmodell fur die Entwicklung starker Store Brands eingefuhrt. Zudem wird der zugehorige Management-Prozess strukturiert. Bezuge zu den Entwicklungsphasen einer Store Brand werden erortert.
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2014
In recent years, research interests on store brand have been steadily increasing (Burt 2000). Researchers explored the impact of different types of variables, such as psychographic characteristics, purchase behavior, personality, and even lifestyle (e.g., Baltas 2003; Jin and Suh 2005; Whelan and Davies 2006).
Zhang, Y., Kang, Jikyeong
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In recent years, research interests on store brand have been steadily increasing (Burt 2000). Researchers explored the impact of different types of variables, such as psychographic characteristics, purchase behavior, personality, and even lifestyle (e.g., Baltas 2003; Jin and Suh 2005; Whelan and Davies 2006).
Zhang, Y., Kang, Jikyeong
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Consumer perceptions of store brands versus national brands
Journal of Consumer Marketing, 2005PurposeThe objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty ...
de Wulf, K. +3 more
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1997
One of the key characteristics of brand-building retailers, compared to retail traders, is an investment mentality: a willingness to make consistent, patient investment in building the brand franchise over the long term. This characteristic is what producers argue is lacking in many retailers.
Andrew Wileman, Michael Jary
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One of the key characteristics of brand-building retailers, compared to retail traders, is an investment mentality: a willingness to make consistent, patient investment in building the brand franchise over the long term. This characteristic is what producers argue is lacking in many retailers.
Andrew Wileman, Michael Jary
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Building Store Loyalty through Store Brands
Journal of Marketing Research, 2000In this article, the authors study the role of a store brand in building store loyalty through a game theoretic analysis. In a market in which a segment of consumers is sensitive to product quality and consumers' brand choice in low-involvement packaged goods categories is characterized by inertia, the authors show that quality store brands can be an ...
Marcel Corstjens, Rajiv Lal
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Supply chains in the presence of store brands
European Journal of Operational Research, 2013Abstract Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and then determines whether to introduce a store brand,
Xiang Fang +2 more
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The Influence of Branded Stores Within a Store: An Abstract
2017Branded store-within-stores is an innovative approach aimed at improving customer engagement, retail store design and layout, and ultimately, value creation for customers, brands, and retailers (Jerath and Zhang 2010; Sorescu et al. 2011). Typically in a branded store-within-store format, specific brands agree with a retailer to have a standalone ...
Vishag Badrinarayanan, Enrique Becerra
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Review of Marketing Science, 2006
Store brands play many beneficial roles for retailers. While some roles such as creating a quality image for the retailer require relatively strong store brands, other roles such as segmentation of customers by income require lesser strong store brands.
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Store brands play many beneficial roles for retailers. While some roles such as creating a quality image for the retailer require relatively strong store brands, other roles such as segmentation of customers by income require lesser strong store brands.
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Store Brand Management: Brand Citizenship
2018Aspekte der internen Markenfuhrung und des Brand Citizenship Behavior werden fur das Store Barnd Management erortert.
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Research on the impact of Private Brands on store brands
2008 IEEE International Conference on Automation and Logistics, 2008Private brand development is a double-edged sword. A successful extension can make benefits for the retail enterprises, while on the contrary, an unsuccessful one may result in brand dilution. Product attributes of private brand is one of the brand attributes which can be controlled by retailers.
null Depeng Zhang +2 more
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