Results 251 to 260 of about 7,168 (261)
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National Brand's Response to Store Brands: Throw In the Towel or Fight Back?
Marketing Science, 2013Danko Turcic +2 more
exaly
The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations
Review of Industrial Organization, 2004Fiona Scott Morton
exaly
How store brands build retailer brand image
International Journal of Retail and Distribution Management, 2012Catherine Viot, Florence Kremer
exaly
A cross-category and cross-country analysis of umbrella branding for national and store brands
Journal of the Academy of Marketing Science, 2011Tülin Erdem, Erdem Tülin
exaly
Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand
Journal of Retailing, 2011Dominic Thomas, Mauricio Palmeira
exaly