Results 181 to 190 of about 369 (213)

Store Brand: Hinführung

2018
Einkaufsstatten als starke Marken zu entwickeln, ist fur Handler heute eine Pflichtaufgabe. Dieses Kapitel stellt dar, welche Triebkrafte dazu fuhren, wie die Beziehungen sind und warum starke Marken eine relevante Herangehensweise darstellen. In einem Gastbeitrag werden zudem erweiternde Perspektiven aufgegriffen.
openaire   +1 more source

Relationships among happy songs, store brand image, and store brand awareness

Social Behavior and Personality: an international journal
In this study we investigated the relationship between happy songs and store brand equity. In particular, we emphasized two pivotal components of brand equity (store brand image and store brand awareness), and explored the underlying mediating mechanism of these relationships.
Guangquan Yuan, Heping Yang
openaire   +1 more source

Are store brands perceived to be just another brand?

Journal of Product & Brand Management, 1997
Proposes two hypotheses and tests them empirically: that consumers do not differentiate between store brands offered by competing stores; that store brand market share is consistent with chain penetration. To test the hypotheses, employs an experimental design using 350 subjects, and collects survey data from 923 respondents regarding store patronage ...
openaire   +1 more source

Interactions between store brand introduction and information sharing decisions considering store brand spillover

Annals of Operations Research
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Hui Cao, Jinjiang Yan
openaire   +2 more sources

Store Brands in Tourist Services

2016
A current trend in retailing is the use of a brand extension strategy by supermarkets and hypermarkets, which enhances the store brand’s presence in a growing number of product categories. In the travel services domain, research on store brand extension is scarce. This research paper aims to fill in a gap on brand extension of current traditional store
Enrique Bigné, Eva-María Caplliure, María-José Miquel   +2 more
openaire   +1 more source

Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market

Journal of Retailing and Consumer Services, 2012
Abstract Several factors have been underlined to explain store brands' (SBs) purchase behavior. This research investigates jointly the effect of store image perceptions, SB price-image and perceived risk toward SBs on SB purchase intention in the context of an emerging market (Brazil).
openaire   +1 more source

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
openaire   +2 more sources

THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Global marketing conference proceeding, 2016
Reinders, Machiel J., Bartels, Jos
openaire   +2 more sources

Store Brands

2007
Serdar Sayman, Jagmohan S. Raju
openaire   +1 more source

Generic Brands versus National Brands and Store Brands

Journal of Advertising Research, 1982
Isabella C.M. Cunningham, Andrew P. Hardy, Giovanna Imperia   +2 more
openaire   +1 more source