Results 71 to 80 of about 11,489 (305)
, 2014 The aim of this study was to analyze the impact of store image, perceived risk, and the store brand price-image on store brand purchase intention. We replicated the conceptual model proposed by M.F. Diallo using CAWI technique.
Przemysław, Ł +3 more
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Biophysical approaches for studying viral entry
FEBS Letters, EarlyView.Viruses infect all living organisms and have been responsible for major epidemics and pandemics. Their ongoing evolutionary battle with host defenses creates a constant need for improved tools to study viral behavior. Advancing methods to probe viral attachment, fusion, and genome release deepen our understanding of how infections begin and support the
Inbar Yosibash, Raya Sorkin
wiley +1 more source
Marketing Management Journal, 2004 A study was conducted to determine if perception of an advertised discount is affected by the magnitude of the discount, frequency of store discounting and store image.
BOB WU, SUSAN PETROSHIUS, STEPHEN NEWELL
doaj +1 more source
From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market [PDF]
SHS Web of ConferencesAgainst the backdrop of the continuous growth of the global luxury market, China has become a crucial consumption battleground. With the rise of the young consumer group, the main force of luxury consumption in China is accelerating its shift towards the
Wang Ruofan
doaj +1 more source
Architecture as brand: store design and brand identity
Journal of Product & Brand Management, 2010 PurposeThe aim of this paper is to examine the relationship between the architecture of retail stores and the communication of brand identity.Design/methodology/approachThe researchers adopted a qualitative approach using case studies of the design process and architecture of four new food superstores in the UK between 1998 and 2005.
Kirby, Audrey, Kent, Anthony
openaire +3 more sources
COMPETITIVE ADVERTISING WITHIN STORE FLYERS: A WIN-WIN STRATEGY? [PDF]
This study investigates the effect of competitive advertising within store flyers on both manufacturers and retailers. Prior research implies that competitive advertising may be detrimental for manufacturers and beneficial for retailers. Findings from an
Aîda Mimouni +2 more
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The human gut microbiome across the life course
FEBS Letters, EarlyView.Despite significant individual variation and continuous change throughout life, the human gut microbiome follows some life stage‐specific trends. This article provides a brief overview of how gut microbiome composition shifts across different phases of life. Created in BioRender. Özkurt, E. (2026) https://BioRender.com/8q4nrnc.
Alise J. Ponsero +4 more
wiley +1 more source
Effect of Product Cues on the Purchase of Private Labels of Food Products from Organised Retailers in Chandigarh [PDF]
International Journal of Management, Accounting and Economics, 2015 Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing. Majority of the organised retail firms are still offering products under national and local brands. However, many
Rajneesh Mehra
doaj
ADEQUAÇÃO DA ROTULAGEM DE ALERGÊNICOS EM ALIMENTOS PARA ATLETAS
Demetra, 2019 Objective: To analyze the declaration of allergens in foods for athletes marketed in the city of Fortaleza, Ceará. Methods: A checklist based on RDC no. 26/2015 was used toassess195 labels of athletes foods displayed in a specialized store of nutritional
Bruna Pereira do Nascimento +3 more
doaj +1 more source
« Retail brand equity: a conceptual and differentiated approach » [PDF]
This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
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