Results 281 to 290 of about 11,489 (305)

THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Global marketing conference proceeding, 2016
Reinders, Machiel J., Bartels, Jos
openaire   +2 more sources

Store Brands

2007
Serdar Sayman, Jagmohan S. Raju
openaire   +1 more source

The fight between store brands and national brands—What's the score?

Journal of Retailing and Consumer Services, 2006
K G Grunert
exaly  

Generic Brands versus National Brands and Store Brands

Journal of Advertising Research, 1982
Isabella C.M. Cunningham, Andrew P. Hardy, Giovanna Imperia   +2 more
openaire   +1 more source

Consumer evaluations of store brands: effects of store image and product attributes

Journal of Retailing and Consumer Services, 2004
Janjaap Semeijn, Allard C R Van Riel
exaly  

Scent brandings: case of shoe stores

2019
As a result of the changes that have taken place over the past hundred years, it can be concluded that companies are today in the most exciting and enlightened era of business mode development. This is one of the reasons why brands have to stand out, assert uniqueness, and establish identity as never before.
openaire   +2 more sources

Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market

Journal of Retailing and Consumer Services, 2008
Javier Oubiña, Natalia Rubio
exaly  

Store Branding

2018
openaire   +1 more source

Using product sampling to augment the perceived quality of store brands

Journal of Retailing, 2004
David E Sprott
exaly  

Store Brands

2018
openaire   +1 more source