Results 231 to 240 of about 7,158 (262)

Relationships among happy songs, store brand image, and store brand awareness

Social Behavior and Personality: an international journal
In this study we investigated the relationship between happy songs and store brand equity. In particular, we emphasized two pivotal components of brand equity (store brand image and store brand awareness), and explored the underlying mediating mechanism of these relationships.
Guangquan Yuan, Heping Yang
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Pricing Strategy for Store Brands

2021
In recent years, store branding has become an important strategic tool for retail stores to enhance their status and brand influence. In particular, the production and purchase cost of store brands is often lower, and the circulation process of commodities has become less. The gross profit rate is often higher than that of the national brands.
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Are store brands perceived to be just another brand?

Journal of Product & Brand Management, 1997
Proposes two hypotheses and tests them empirically: that consumers do not differentiate between store brands offered by competing stores; that store brand market share is consistent with chain penetration. To test the hypotheses, employs an experimental design using 350 subjects, and collects survey data from 923 respondents regarding store patronage ...
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Interactions between store brand introduction and information sharing decisions considering store brand spillover

Annals of Operations Research
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Hui Cao, Jinjiang Yan
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Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market

Journal of Retailing and Consumer Services, 2012
Abstract Several factors have been underlined to explain store brands' (SBs) purchase behavior. This research investigates jointly the effect of store image perceptions, SB price-image and perceived risk toward SBs on SB purchase intention in the context of an emerging market (Brazil).
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GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
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THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING

Global marketing conference proceeding, 2016
Reinders, Machiel J., Bartels, Jos
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Store Brands

2007
Serdar Sayman, Jagmohan S. Raju
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Generic Brands versus National Brands and Store Brands

Journal of Advertising Research, 1982
Isabella C.M. Cunningham, Andrew P. Hardy, Giovanna Imperia   +2 more
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The fight between store brands and national brands—What's the score?

Journal of Retailing and Consumer Services, 2006
K G Grunert
exaly