Results 211 to 220 of about 7,158 (262)

Fast-food and convenience outlets near schools in California: a comparison of private and public schools. [PDF]

open access: yesAm J Epidemiol
Karimuzzaman M   +4 more
europepmc   +1 more source

Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

Journal of Retailing and Consumer Services, 2003
Abstract Store's own brands can provide important opportunities for retail differentiation if they are considered by consumers to be uniquely associated with store image. A survey of shoppers measured attitudes toward individual stores’ images and store brand perceptions, as well as general attitudes toward store brands.
Colleen Collins-Dodd, Tara Lindley
exaly   +2 more sources

Affect transfer from national brands to store brands in multi-brand stores

Journal of Retailing and Consumer Services, 2018
Abstract The competition between national brands (NBs) and store brands (SBs) has evolved from the mere imitation of physical characteristics to what we call affect-based competition. We propose a model of moderated mediation empirically validated on 350 participants in a field study conducted in a multi-brand store. The results show the existence of
Daniele Porcheddu   +2 more
exaly   +4 more sources

Store Brand und Store Brand Management

2018
In diesem Kapitel wird das Konzept der Store Brand hergeleitet und das K-V-A- Rahmenmodell fur die Entwicklung starker Store Brands eingefuhrt. Zudem wird der zugehorige Management-Prozess strukturiert. Bezuge zu den Entwicklungsphasen einer Store Brand werden erortert.
openaire   +1 more source

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