Results 161 to 170 of about 369 (213)
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Do Store Brands Aid Store Loyalty?
Management Science, 2016Do store brands aid store loyalty by enhancing store differentiation or merely draw price-sensitive customers with little or no store loyalty? This paper seeks to answer this question by empirically investigating the relationship between store brand loyalty and store loyalty.
Satheesh Seenivasan +2 more
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Store brand and store loyalty: The moderating role of store brand positioning
Marketing Letters, 2010Despite extensive research, the relationship between store brand loyalty and store loyalty remains uncertain. Recent research suggest a nonmonotonic relationship between store brand loyalty and store loyalty: positive up to a certain store brand loyalty level, after which it becomes negative (inverted U).
Mercedes Martos-Partal +1 more
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The development of store brands and the store as a brand in supermarkets in the Netherlands
The International Review of Retail, Distribution and Consumer Research, 2009The price war between supermarkets in the Netherlands, which was launched in October 2003 by Albert Heijn, has strongly influenced the position and development of store brands and store formulas. Based on international research, we can conclude that the store brand is used increasingly frequently as an instrument for store formula positioning. This has
Ton Luijten, Will Reijnders
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Journal of Product & Brand Management, 2007
PurposeTo explore how store brand personality might play a role in consumer perceptions towards store brands and how such personalities might vary when consumers are allowed to experience the product.Design/methodology/approachTwo different store brand products from high selling categories were compared with their leading national brands.
Sri Beldona, Scott Wysong
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PurposeTo explore how store brand personality might play a role in consumer perceptions towards store brands and how such personalities might vary when consumers are allowed to experience the product.Design/methodology/approachTwo different store brand products from high selling categories were compared with their leading national brands.
Sri Beldona, Scott Wysong
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Price competition and store competition: Store brands vs. national brand
European Journal of Operational Research, 2013Abstract This paper studies pricing strategies in a market channel composed of one national brand manufacturer and two retailers who, each, carry their own store brand and a national brand products. The model accounts for product competition between store brands and the national brand products, as well as for store competition between retailers.
Sungchul Choi, Karima Fredj
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Social Behavior and Personality: an international journal, 2023
Retailers are increasingly looking to strengthen the relationship with their customers by building a store's brand equity and brand engagement. One solution is to leverage in-store music to create a captivating store atmosphere. I explored the role of customer attitudes toward in-store music in enhancing a store's brand equity and brand engagement and
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Retailers are increasingly looking to strengthen the relationship with their customers by building a store's brand equity and brand engagement. One solution is to leverage in-store music to create a captivating store atmosphere. I explored the role of customer attitudes toward in-store music in enhancing a store's brand equity and brand engagement and
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Meat Science, 2010
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165 +3 more
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This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija; id_orcid 0000-0003-1452-0165 +3 more
openaire +2 more sources
Manufacturer encroachment in the presence of the store-brand
Kybernetes, 2023PurposeThis paper aims to identify the conditions under which encroachment is a viable strategy for a manufacturer to gain competitive advantage and achieve higher profitability in the presence of the store-brand.Design/methodology/approachThis paper proposes game-theoretic models in a two-echelon supply chain consisting of a manufacturer (him) and a ...
Jiaquan Yang, Jinyu Fang, Jiafu Su
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Store-Brand Introduction and Multilateral Contracting
Manufacturing & Service Operations Management, 2022Problem definition: We explore the impacts of store-brand (SB) introduction on multilateral contracting in vertical supply relationships that involve two upstream national-brand manufacturers (NBMs) selling through a common retailer. Two different information structures are scrutinized: simultaneous (secret offers) versus sequential contracting ...
Quan Zheng 0005 +2 more
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Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?
2019Store Brands (SBs) are increasingly present in Western retail stores. They are used to define the positioning, loyalty and trust strategies. The retail literature has essentially developed models showing the effect of trust in a store and its impact on behavioral loyalty to SBs. In contrast, few studies have conceptualized the effect of SBs loyalty and
Belaid, S. +3 more
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