Results 291 to 300 of about 11,489 (305)

How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis

Journal of Retailing, 2004
Serdar Sayman, Jagmohan S Raju
exaly  

A cross-category and cross-country analysis of umbrella branding for national and store brands

Journal of the Academy of Marketing Science, 2011
Tülin Erdem, Erdem Tülin
exaly  

The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations

Review of Industrial Organization, 2004
Fiona Scott Morton
exaly  

Multitier Store Brands and Channel Profits

Journal of Marketing Research, 2015
Woochoel Shin
exaly  

Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand

Journal of Retailing, 2011
Mauricio Palmeira, Dominic Thomas
exaly  

Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation

Journal of Business Research, 2011
Yongchuan Bao, Yeqing Bao, Shibin Sheng   +2 more
exaly  

National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

Marketing Science, 2013
Sherif Nasser, Danko Turcic, Chakravarthi Narasimhan   +2 more
exaly  

Corporate brand image, satisfaction and store loyalty

International Journal of Retail and Distribution Management, 2007
Rita Martenson
exaly  

The influence of store aesthetics on evaluation of private label brands

Journal of Product and Brand Management, 1996
Arun K Jain
exaly  

Using service quality to enhance the perceived quality of store brands

Total Quality Management and Business Excellence, 2009
Min-Hsin Huang
exaly