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Importance of apparel store image attributes: Perceptions of female consumers
This qualitative research focused on identifying those store image attributes perceived as important by a selected group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of store image attributes was examined.
Elizabeth M Visser +2 more
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Store Image: Scale implementation Part 3
This paper is the final in the three-part series regarding store image. The purposes of this article are to (1) implement the developed scale to assess whether it illustrates acceptable psychometric properties of reliability and validity, (2) assess the
Ronel du Preez +2 more
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The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [PDF]
Regarding the importance of the customer in today'scompetitive world, and considering the previous researches whichindicated the cost of attracting new customers is far more than the costof maintaining customer loyalty, studying the methods of ...
Masumeh Hoseinzadeh Shahri +1 more
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Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan brand image terhadap impulsive buying pada konsumen retail fashion brand X di Surabaya.
Annisa Savira Alifia, Cholichul Hadi
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The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue.
Akram Harmoni Wiardi +2 more
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The Impact of Self-image Congruence with Store Image on Intention for Purchase from the Store: The Role of Store Brand Equity [PDF]
Nowadays, branding and brand management are of much interest in the world of marketing. The main purpose of many organizations is building a powerful brand in the market. Among the tangible aspects of a product or a service, the most important one is the
Fereshteh Mansouri Moayyed +2 more
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STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA
Nowadays, online retailing in Indonesia had flourished and estimated to be one of the most prominent foundation to boost Indonesia’s economic growth. Aiming to anticipate the trend, this research is written in order to gain a deeper understanding about ...
Rossyta Dewi, Dudi Anandya
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Overall Store Price Image (OSPI), Antecedents, and Its Effect on Repurchase Intention
This study aims to examine the influence of store price image which is consisting of price fairness images, price pleasure images, price rewards images, price value images on overall store price images (OSPI), and repurchase intentions.
Liana V. Sihotang, Jeanne Ellyawati
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The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop
Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer ...
Sri Vandayuli Riorini, Christina Catur Widayati
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A Survey of the Impact of Store Image Dimensions on Retailer Equity of Chain Stores Customers (Refah, Shahrvand and Hyper Star) in Tehran [PDF]
Building retailer equity increases revenue and profitability by insulating retailers from competitors. Store image is the basis of retailer equity, but extant literature offers little in sight in to the empirical research which takes store image ...
Abdolhamid Ebrahimi +2 more
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