Results 201 to 210 of about 5,641 (258)

Leveraging Explicit Conclusions to Manage Cognitive Load in Social Media Advertising

Psychology &Marketing, EarlyView.
ABSTRACT How can advertisers break through the competition for consumers' limited mental bandwidth? Drawing on Prospect Theory and Elaboration Likelihood Model, this research examines how cognitive load shapes consumer responses to sustainability messaging on social media, focusing on ads with explicit versus implicit conclusions.
Matthew Pittman, Sitan Li, Bixuan Sun
wiley   +1 more source

Exploring challenges in audiovisual translation: A comparative analysis of human- and AI-generated Arabic subtitles in Birdman. [PDF]

PLoS One
Al Sawi I, Allam R.
europepmc   +1 more source

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr, Baidyanath Biswas, Jingyu Zhu   +4 more
wiley   +1 more source

Split-screen distraction: the role of extraneous visual demands in learning from video. [PDF]

Cogn Res Princ Implic
Schuetze BA.
europepmc   +1 more source

BioFeedback Letter to the Editor

BioTechniques, 2006
openaire   +1 more source

Lonely and Sick: The Role of Social Media in Consumer Practices of Relief

Psychology &Marketing, EarlyView.
ABSTRACT Loneliness is increasingly recognized as a major mental health concern, yet the role of social media in alleviating it remains poorly understood. This study asks how social media help consumers cope with loneliness amid chronic illness. Focusing on women living with endometriosis, an under‐recognized and often stigmatized condition marked by ...
Beatrice Medici, Stefania Borghini, Rossella Gambetti   +2 more
wiley   +1 more source

Reply to Stip and colleagues. [PDF]

Schizophr Res Cogn
Ueland T, Grimstad K, Sørensen H, Øie MG, Vaskinn A.   +4 more
europepmc   +1 more source

Advancing Removable Partial Denture Laboratory Education Through AI‐Enhanced Voiced‐Over PowerPoint Instruction: An Educational Innovation

Journal of Dental Education, EarlyView.
Himanshi Aggarwal, Pradeep Kumar, Prashanti Eachempati, Cortino Sukotjo   +3 more
wiley   +1 more source

MatInform: A Two‐Stage Multi‐Agent Framework for Consistent and Interpretable Extraction of Biomaterial Literatures

Materials Genome Engineering Advances, EarlyView.
We present an automated framework for extracting structured information from scientific literature using hierarchical multi‐agent coordination. Applied to 1469 titanium‐based antibacterial coating papers, MatInform achieves F1 = 0.905 and enables knowledge graph construction, model fine‐tuning, and interpretable SHAP‐based materials analysis.
Jiaojiao Su, Nian Ran, Bowen Zheng, Xianming Zhang, Erhong Song, Ji Tan, Xuanyong Liu, Jianjun Liu   +7 more
wiley   +1 more source

Watching subtitled videos with the sound off affects viewers' comprehension, cognitive load, immersion, enjoyment, and gaze patterns: A mixed-methods eye-tracking study. [PDF]

PLoS One
Szarkowska A, Ragni V, Szkriba S, Black S, Orrego-Carmona D, Kruger JL.   +5 more
europepmc   +1 more source