Results 201 to 210 of about 7,818 (212)

Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2022
Lily
exaly  

Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

Journal of Business Research, 2020
Gerhard Wagner, Hanna Schramm-Klein, Sascha Steinmann   +2 more
exaly  

The interplaying factors of the robotic tourism experience: The customer journey's touchpoints, context, and qualities

Technological Forecasting and Social Change, 2022
Philipp Klaus, Aikaterini Manthiou
exaly  

The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions

Journal of Strategic Marketing, 2023
Jean Boisvert, Sajid Khan
exaly  

A value-driven touchpoints strategy for managing the customer experience process

Business Process Management Journal, 2023
exaly  

Digital or human touchpoints? Insights from consumer-facing in-store services

Information Technology and People, 2019
Eleonora Pantano, Virginia Vannucci
exaly  

Identifying and analyzing touchpoints for building a higher education brand

Journal of Marketing for Higher Education, 2014
Monica Khanna, Isaac Jacob
exaly  

Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Handel Und Internationales Marketing, 2023
exaly  

On the secure software development process: CLASP, SDL and Touchpoints compared

Information and Software Technology, 2009
Wouter Joosen, Riccardo Scandariato, Koen Buyens   +2 more
exaly  

Personalized touchpoints and customer experience: A conceptual synthesis

Journal of Business Research
Jakob Weidig
exaly