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Journey mapping paediatric oncology care in Saudi Arabia: A mixed-methods study. [PDF]
Health SALacson FV, Wentzel D.
europepmc +1 more source
Partitioning service encounters into touchpoints to enhance quality
International Journal of Quality and Service Sciences, 2011 PurposeThis paper aims to discuss partitioning an air travel service encounter into touchpoints according to elements and phases, which are depth and breadth, respectively, using the conceptual framework of Le Bel.
Fatema Shabbir Golawala +2 more
exaly +2 more sources
The role of customer experience touchpoints in driving loyalty intentions in services
TQM Journal, 2018 Purpose – The explosion in the number of touchpoints is putting pressure on companies to design omnichannel customer experiences aimed at achieving long-term customer loyalty.
Marco Ieva, Cristina Ziliani
exaly +2 more sources
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Short-term and long-term effects of touchpoints on customer perceptions
Journal of Retailing and Consumer Services, 2021Andreea Trifu +2 more
exaly
Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey
Procedia Computer Science, 2022Wolfgang Weitzl, Robert Zimmermann
exaly
The Implications of Short-Term and Long-Term B2B Touchpoints: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2022Andreea Trifu +2 more
exaly