Results 171 to 180 of about 3,470 (201)

Short-term and long-term effects of touchpoints on customer perceptions

Journal of Retailing and Consumer Services, 2021
Andréea Trifu, Yolanda Polo-Redondo, Jesus Cambra‐Fierro   +2 more
exaly  

Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints

Journal of Business Research, 2022
Maik Eisenbeiss
exaly  

Identifying Sales-Influencing Touchpoints along the Omnichannel Customer Journey

Procedia Computer Science, 2022
Wolfgang J Weitzl, Robert Zimmermann
exaly  

Mapping pedagogical touchpoints: Exploring online student engagement and course design

Active Learning in Higher Education, 2022
Melissa Fanshawe, Eseta Tualaulelei, Katie Burke   +2 more
exaly  

The Implications of Short-Term and Long-Term B2B Touchpoints: An Abstract

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2022
Andréea Trifu
exaly  

Understanding the consumer acceptance of mobile shopping: the role of consumer shopping orientations and mobile shopping touchpoints

International Review of Retail, Distribution and Consumer Research, 2021
Stefanie Sohn
exaly  

Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature

Journal of Service Research, 2020
Philipp Klaus, Timothy Keiningham, Katrien Verleye   +2 more
exaly  

Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context

Journal of Business and Industrial Marketing, 2022
Andréea Trifu, Lily Gao, Iguácel Melero‐Polo   +2 more
exaly  

Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

Journal of Business Research, 2020
Gerhard Wagner, Hanna Schramm-Klein, Sascha Steinmann   +2 more
exaly  

The interplaying factors of the robotic tourism experience: The customer journey's touchpoints, context, and qualities

Technological Forecasting and Social Change, 2022
Philipp Klaus, Aikaterini Manthiou
exaly