Results 11 to 20 of about 87,906 (309)
Anti-Utilitarian Market Approach: An Essay on Collaborative Consumption
Propósito: A crença em um consumidor individualista que apresenta uma atitude marcadamente competitiva, aquisitiva e egoísta em um mercado inflexível é um dos principais credos ontológicos do marketing. No entanto, fenômenos empíricos atuais, como o consumo colaborativo, podem encorajar o surgimento de novos esforços teóricos em direção a uma maior ...
Felipe Gerhard +2 more
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Bu araştırma ile Faydacı ve Hedonik Tüketim’in Kontrolsüz Kredi Kartı Kullanımı ile yol açtığı Kompulsif Satın Alma ve sonrasında yaşanan Pişmanlık Düzeylerinin belirlenmesi amaçlanmaktadır.
Talha Bayır
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Purpose – The purpose of the study is to investigate the role of cosmopolitan and ethnocentric behaviour of ethnic food consumer on the intention to consume ethnic food in country of origin (ICEC).
Sadia Azi +2 more
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The impact of work-family conflict on product preferences: The role of self-control
Despite the high incidence of work-family conflict, there has been a lack of research that investigates its impact on employee behavior, particularly concerning their consumption behavior, which has received inadequate attention.
Jun Xiao +4 more
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Today, consumption has ceased to be a phenomenon and constitutes a complex structure that has become a value, a culture and a passion. This structure has been the subject of many disciplines individually and socially, has been examined and still continues to be examined.
Mahmut TEKİN +2 more
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Every year, about one-third of food intended for human consumption is wasted along the distribution chain, in which advent food contributes a significant portion.
Chuanhui Liao +3 more
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Increasingly, researchers have come to acknowledge that consumption activities entail both utilitarian and hedonic components. Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive consumer behavior, its hedonic counterpart relates to affective consumer behavior in dealing with the emotive and ...
Fei Liu +4 more
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Hedonic and Utilitarian Santri in Halal Product Consumption Behavior
The global trend towards halal products is considered one of the driving forces for the growing popularity of Halal products among the public. One of the aspects that consumers pay attention to in consuming halal products is whether the product has hedonic or utilitarian values.
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Priority for the Worse Off and the Social Cost of Carbon [PDF]
The social cost of carbon (SCC) is a monetary measure of the harms from carbon emission. Specifically, it is the reduction in current consumption that produces a loss in social welfare equivalent to that caused by the emission of a ton of CO2.
A Millner +63 more
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Physical Self Matters: How the Dual Nature of Body Image Influences Smart Watch Purchase Intention
To determine the role of physical self in body-involving consumption, we explore how body image influences purchasing intention toward hybrid products with body-involving features.
Teng Wang, Yongqiang Sun, Shengwu Liao
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