Jurnal Aplikasi Manajemen, 2021 This study aims to examine and analyze the relationships between motivation shopping value, repurchase intention, and customer satisfaction on Lazada Indonesia’s ecommerce consumers in Malang City.
Nova Andriani +2 more
doaj +3 more sources
CONSUMER SHOPPING BEHAVIOR IN INDONESIA AND THAILAND: HEDONIC AND UTILITARIAN SHOPPING VALUES
Jurnal Ekonomi dan Bisnis AirlanggaIntroduction: Shopping value, which influences shopping experiences, has garnered attention and constitutes a well-studied topic in marketing. This study aimed to measure and describe differences in consumer shopping behavior between Thailand and ...
Hendri Pujianto, Fithri Setya Marwati
doaj +4 more sources
Shopping motivations of Paylater users [PDF]
Australian Journal of PsychologyObjective Despite Paylater’s increasing popularity in Indonesia, no research potentially has explored the influence of Paylater users’ shopping motivation on purchase intention.
Ghina Amalia Syifani +1 more
doaj +2 more sources
The effects of augmented reality on consumer responses in mobile shopping: The moderating role of task complexity [PDF]
Heliyon, 2023 Augmented reality (AR) solutions help facilitate consumers' direct examinations, enhancing their shopping experiences in the digital commerce context. This study examines consumer responses to AR in mobile shopping.
Jungmin Yoo
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Digital Markets, Local Products: Psychological Drivers of Buying Nomadic Local Foods Online [PDF]
FoodsE-commerce is quickly increasing purchasing behavior across the globe, but little is known about how psychological paradigms underscore online buying intentions for locally essential items as nomadic local foods.
Samira Esfandyari Bayat +6 more
doaj +2 more sources
Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload. [PDF]
PLoS ONEWhile live commerce provides consumers with a new shopping experience, it also leads them to experience shopping failures and to develop a self-protection mechanism to prevent wrong purchases.
Junwei Cao +4 more
doaj +2 more sources
An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls [PDF]
The Retail and Marketing Review, 2023 This research aimed to examine the effect of gender and age on shopping mall customers’ perceived utilitarian and hedonic value. The quantitative study was followed, and data was collected through self-administered questionnaires.
Patrick Joel Turkson +2 more
doaj +1 more source
Heliyon, 2022 Shopping malls are subjected to a lot of changes during the COVID-19 pandemic, especially in the Philippines. The objective of the study was to evaluate the influence of service quality, hedonic, and utilitarian value of malls on shopping mall goers ...
Ardvin Kester S. Ong +4 more
doaj +1 more source
sWOM and Online Shopping within a Disease Menace: The Case of Vietnam
Organizations and Markets in Emerging Economies, 2022 Although electronic word-of-mouth via social networking sites (or sWOM) greatly induced online shopping, its importance in shopping decisions during the coronavirus disease (COVID-19) pandemic has not been holistically considered. Based on the necessity
Xuan Cu Le, Ba Quyet Chu
doaj +1 more source
Who Prefers Legal Wood: Consumers with Utilitarian or Hedonic Shopping Values?
Forests, 2023 Although certification is perceived to be beneficial for enhancing forest sustainability and open access to green markets, certification practices in Indonesia face controversy, particularly in its wood-based industry. We aim to approach this issue from the end-user perspective.
Pipiet Larasatie +3 more
openaire +2 more sources