RESPON LINGKUNGAN BELANJA SEBAGAI STIMULUS PEMBELIAN TIDAK BERENCANA PADA MINI MARKET MAMI MART PAINAN [PDF]
Economica, 2014 Research planning not purchase the mami mini market mart visits from customer response to environmental spending as a stimulus, a customer case study on mini market mart mom Painan.
Mareta Kemala Sari
doaj +4 more sources
Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale [PDF]
Journal of Business Research, 2021 One of the most applied value scales in research is personal shopping value (PSV) by Babin, Darden, and Griffin (1994). PSV assesses consumers’ shopping experiences along hedonic and utilitarian value. The purpose of this research is the corroboration of the original article and the PSV scale to investigate the impact of the past 25 years on the scale ...
Picot-Coupey, Karine +3 more
openaire +3 more sources
From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan) [PDF]
مدیریت بازرگانی, 2018 Objective: Attractive environment development as an important retail strategy has a positive impact on consumer purchasing behavior. This study investigates the effect of the shopping center's image on the purchase intention by mediating the utilitarian ...
Abbasli Rastgar, Mehri Shahriari
doaj +1 more source
Predicting Online Shopping Intention: the Theory of Planned Behavior and Live E-Commerce [PDF]
SHS Web of Conferences, 2023 With the development of new media technology, some new changes have been brought to traditional shopping. In this environment, live streaming e-commerce has been loved by online consumers.
Zhang Ruobing, Chen Mengxin
doaj +1 more source
Applied Sciences, 2023 As more consumers adopt virtual try-on apps, shops can offer their goods at any time. Optimizing the online presence of e-tailers is based on technological advances, especially in mobile networks and augmented reality (AR) and virtual reality (VR) apps ...
Mirela-Catrinel Voicu +2 more
doaj +1 more source
The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention [PDF]
, 2018 Utilizing the stimulus-organism-response (SOR) model, the purpose of this study is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic ...
Alexander, Bethan +2 more
core +3 more sources
Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study [PDF]
Innovative Marketing, 2006 Gianluigi Guido
doaj +2 more sources
Analysis of the influence of perceived value on browsing behavior in C2C E-Commerce with depth of review as antecedent [PDF]
International Journal of Data and Network Science, 2023 Online shopping has developed rapidly in Indonesia since the Covid-19 outbreak, making potential customers frequently browse e-commerce. In e-commerce there is a social commerce construct which is a construction originating from social commerce ...
Febri Suryaning Putri +3 more
doaj +1 more source
Arab Economic and Business Journal, 2014 This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to
Ali Gohary, Kambiz Heidarzadeh Hanzaee
doaj +1 more source
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT), 2020 The purpose of this research is to analyze the effect of hedonic value, utilitarian value and store atmosphere on impulse buying. The population in this study were consumers in Kendari City who had shopped and visited Minnisou Lippo Plaza Kendari. The population in this study is infinite which means unlimited.
Shaleha, Waode Maratun +2 more
openaire +3 more sources