Executive Function and Entrepreneurial Opportunity Exploitation Under Risk and Uncertainty
ABSTRACT This study examines how executive functions shape entrepreneurial opportunity exploitation under different knowledge environments. Drawing on Knight's distinction between risk and uncertainty, we conducted a vignette experiment with 200 working adults.
Ipek Koparan +3 more
wiley +1 more source
Study on the influence of intelligent human-computer interaction of AI virtual anchors on consumers' initial trust and value co-creation behavior under the technophobia. [PDF]
Zhong L, Wang Y, Yue Z, Yang Y.
europepmc +1 more source
Intuition or Analysis? How Entrepreneurial Motivations Shape Decision‐Making Under Uncertainty
ABSTRACT Entrepreneurs frequently encounter ambiguous, uncertain situations that, despite limited information, require critical decisions. Their decisions are not homogeneous and, while prior research has emphasized external factors such as industry experience or context, these alone do not fully explain the heterogeneity observed in entrepreneurial ...
Antoine Gilbert‐Saad +2 more
wiley +1 more source
From Images to Words: How Packaging Style Affects Brand Preference in Heritage Food. [PDF]
Wang H, Lin L, Wang H, Jin X, Ruan C.
europepmc +1 more source
From Crisis to Response: How Start‐Up Founders Navigate Uncertainty Through Pivoting
ABSTRACT This study investigates how start‐up founders navigate uncertainty by adopting pivot strategies, emphasizing stakeholders' active role in shaping these entrepreneurial decisions. Drawing on entrepreneurial action theory and the concept of second‐person opportunities, we propose a three‐stage conceptual framework (social interaction and second ...
Enrico Giansoldati +3 more
wiley +1 more source
What leads users to recommend, not just use? Unpacking service quality, labor perceptions, and conscious consumer choice in food delivery apps. [PDF]
Serrano-Malebrán J, Molina C.
europepmc +1 more source
Consumer attitudes, willingness to pay and hedonic evaluations of innovative legume gnocchi products
Abstract BACKGROUND With growing concerns over the adverse effects of animal‐derived products on health, animal welfare and the environment, the rising popularity of plant‐based foods underscores the importance of understanding consumer preferences and determining acceptance.
Muhammad Adzran Che Mustapa +5 more
wiley +1 more source
Revisiting factors influencing consumer travel for purchasing goods and experiencing services in Shanghai, China. [PDF]
Kang N, Niu X.
europepmc +1 more source
ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao +3 more
wiley +1 more source
Public acceptance of cybernetic avatars in the service sector: evidence from a large-scale survey. [PDF]
Aymerich-Franch L +5 more
europepmc +1 more source

