Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists [PDF]
, 2020 This study develops a scale to measure wine tourism experiences and was tested in Portugal, in two of the main wine tourism centres: Porto and Madeira. The wine experience scale combines experience traits with the traditional approach to scales related
Santos, Vasco
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Younger wine tourists: a study of generational differences in the cellar door experience. [PDF]
, 2006 The importance for wineries of visitation to cellar doors is recognised by both the tourism and wine industries (O'Neill and Charters, 2000). The quality of cellar door service plays a central role in the tourist’s experience of a winery and in the emotional attachments a tourist develops for a brand, and by implication, the future purchase intentions ...
Charters, S, Fountain, Joanna
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Generation Y as wine tourists: their expectations and experiences at the winery-cellar door. [PDF]
, 2009 Wine tourism and research surrounding it has developed substantially over the last 15 years. The importance for wineries of visitation to cellar doors is recognised by both the tourism and wine industries (Carlsen and Charters, 2006; Mitchell and Hall, 2006) and the need to understand the expectations and experiences of wine tourists has driven much of
Fountain, Joanna, Charters, S
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Sustainable Promotion of Traditional Rural Buildings as Built Heritage Attractions: A Heritage Interpretation Methodology Applied in South Italy [PDF]
, 2022 The study describes the methodology implemented to include a rural cultural heritage attraction within an existing tourist route, i.e., the Sicilian Roads of Wine (“Strade del vino”). The aim was to promote a traditional rural building (TRB) as a tourist
Porto S. +5 more
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what features please the most? [PDF]
, 2022 Rita, P., & Moro, S. (2022). Tasting the Port wine cellar experience: what features please the most? Journal of Wine Research, 33(2), 88-99. https://doi.org/10.1080/09571264.2022.2081140This study addresses wine tasting experienced by tourists in the ...
Moro, Sérgio +3 more
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Winery Word of Mouth: the Role of Brand Prestige, Brand Credibility and Wine Experience
, 2023 Although tourism has been heavily affected by the COVID-19 pandemic crisis, its potential as an economic activity that enables the economic and social development of the regions is recognized.
Santo, Pedro Espírito +4 more
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Viticultural regions in function of the development of wine tourism [PDF]
, 2021 During the last decade, wine tourism has been intensively developed through small wineries in several viticultural regions in the Republic of North Macedonia.
Nickova, Meri
core
Wine tourism: wine and wine tourism experience. new tools for its characterisation and measurement in Porto and Madeira wine [PDF]
, 2020 This study, conducted using a compendium of published papers corresponding to chapters, aims to contribute to the development of the concept of wine tourist behaviour in the wine tourism area, specifically in the wine and wine tourism experience, by ...
Ribeiro Dos Santos, Vasco
core
Image, satisfaction, and continued usage intention in wine tourism through digital content marketing
Wine Economics and PolicyIn the last decade, the rapid development of technology has increased the importance of the digital presence of service providers in wine tourism. The use of new digital technologies can help wine regions and service providers to improve the visitor ...
Marina Perišić Prodan +2 more
doaj +1 more source
Digital Transformation for Eco‐Innovation: Evidence From Agriculture 4.0 Adoption in Wine Firms
Business Strategy and the Environment, EarlyView.ABSTRACT Firms face a fundamental strategic dilemma: how to align digital transformation with environmental sustainability while maintaining competitive advantage. Drawing on the eco‐innovation and green business strategy literature, this paper investigates how Agriculture 4.0 technologies act as enablers of sustainability strategies.
Alessandro Muscio +2 more
wiley +1 more source