Results 1 to 10 of about 317,189 (259)
Wine tourist profiling in the Porto wine cellars: segmentation based on wine product involvement [PDF]
Anatolia, 2020 This paper segments a sample of 918 Porto wine cellars visitors based on their wine product involvement. A segmentation methodology was applied to the wine product involvement of wine tourists. Three clusters were identified with high, medium and low wine product involvement levels.
Vasco Santos +2 more
exaly +13 more sources
The single-serve wine option in South African restaurants: product involvement, risk perception and information-related behavioural effects [PDF]
Agrekon, 2023 Wine is a highly-valued-added end product of an important agricultural value chain. In this product category, the single-serve wine by-the-glass (WBG) option in restaurants presents a largely underutilized business opportunity. Academic research examining consumer behavioural psychology-based constructs in the situational consumption context of ...
Johan Bruwer, Martin Kidd, Nick Vink
exaly +4 more sources
Journal of Wine Research, 2013 This study adds to the knowledge base on the level of product involvement, brand loyalty, and preference for country-of-origin wine brands of Japanese wine consumers. A highly structured, self-administered questionnaire was used to collect data from Japanese wine consumers from six of the eight major regional divisions across Japan.
Johan Bruwer
exaly +5 more sources
European Research on Management and Business Economics, 2018 This study examines whether the level of product involvement influences how emotions drive consumer satisfaction. Based on the Theory of the Hedonic Asymmetry we analyze through Structural Equation Modeling (SEM) how emotions drive consumer satisfaction.
Cristina Calvo-Porral +2 more
doaj +3 more sources
Wine product involvement and consumers' BYOB behaviour in the South Australian on‐premise market
Asia Pacific Journal of Marketing and Logistics, 2012 PurposeThe purpose of this exploratory study is to identify how consumers' involvement with wine as a product impacts upon their on‐premise behaviour, with special focus on the BYOB (bring‐your‐own‐bottle) behaviour aspect.Design/methodology/approachData are collected through the use of a self‐administered highly structured questionnaire in both ...
Johan Bruwer
exaly +3 more sources
Domain-Specific Consumer Involvement in the U.S. Wine Market
Journal of Food Products Marketing, 2013 An 18-item multidimensional scale was developed to measure wine consumer involvement level impact on behavior and consumption dynamics. Data were collected at wine tasting events in Portland, Oregon, U.S., yielding a final sample size of 101 respondents.
Johan Bruwer
exaly +4 more sources
Segmenting Wine Tourists on the Basis of Involvement with Wine
Journal of Travel and Tourism Marketing, 2014 Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2014As involvement with wine may vary significantly among wine consumers and wine tourists, segmentation based on product involvement seems to be a reasonable choice.
Evangelos Christou
exaly +3 more sources
Consumer Attitudes towards Technological Innovation in a Traditional Food Product: The Case of Wine
Foods, 2021 Food innovation is crucial for food companies in order to produce healthier, safer, and more convenient foods. However, there is a segment of consumers reluctant to accept new foods. This attitude is even more important when those novelties are developed
Adrián Rabadán
doaj +2 more sources
A free word association task dataset on non-added sulphites wine representations of French wine consumers and professionalsentrepot.recherche.data.gouv.fr [PDF]
Data in BriefThe primary objective of this dataset is to facilitate an in-depth understanding of mental representations of NAS wines among French consumers and wine professionals.
Ronan Symoneaux +2 more
doaj +2 more sources
Self-concept, product involvement and consumption occasions
British Food Journal, 2017 Purpose The purpose of this paper is to examine the extent to which consumer self-concept (self-esteem) and product involvement influences the wine purchase decision at the retail level given the anticipated consumption occasion.
Johan Bruwer
exaly +2 more sources