Results 21 to 30 of about 317,189 (259)
Journal of Business Research, 2018 Tourism is increasingly important for wine regions and local economies. The purpose of this research is to use both symmetric (SEM) and asymmetric (fsQCA) methods to explore the role of motivation and involvement in tourists' intention to return to a ...
Carolina Afonso +2 more
exaly +2 more sources
Enduring involvement with wine: Predictive model and measurement
, 2013 This exploratory study identifies the dimensions of enduring involvement with wine. This article outlines the conceptualisation and measurement of enduring involvement of consumers with wine in regard to its value order in the hierarchy of needs.
Ogbeide, Osadebamwen Anthony +1 more
core +2 more sources
OENO OneIt is imperative that the wine industry embraces innovation, given the sector’s traditionally conservative nature. To succeed, innovators must address consumer expectations, which are pivotal in shaping preferences and perceptions of quality.
Maria-Pilar Sáenz-Navajas +3 more
doaj +2 more sources
Segmenting wine consumers using product involvement to explore their motivations to interact with wine brands on Social Media [PDF]
, 2017 As wine demonstrated to be a product with great variations in terms of Involvement levels among its consumers, Product Involvement has been showing to be a reliable and productive segmentation basis (Lockshin et al., 2001). This thesis, therefore, aims to explore whether consumers’ Involvement level influence their Motivations to interact with wine ...
Aragão, Mónica Soraia Lourenço
openaire +2 more sources
, 2018 Wine tourism in China is an emerging market. This study addresses two research questions: the product offering and the tourist experience in this market.
Hsiao, Aaron +3 more
core +2 more sources
, 1998 A conjoint analysis study of consumers’ choice of a popular product examined whether consumption situation and involvement influenced significantly the importance allocated by consumers to a number of key attributes determined by a sample of experts and ...
Quester, P., Smart, J.
core +2 more sources
Optimization and Application of the Wine Neophobia Scale
Beverages, 2021 Wine consumers’ willingness (wine neophilia) or reluctance (wine neophobia) to try new wines represent, respectively, an opportunity or barrier for product innovation and market development in the wine industry.
Gary J. Pickering +2 more
doaj +1 more source
Millennial university students’ valuation of traditional wine: Evidence from an experimental auction
Wine Economics and Policy, 2021 This paper analyzes whether the perception of traditional wine brings value to millennials. Based on survey data and experimental auctions (165 participants), this study identifies the main factors affecting this consumer groups’ willingness to pay for ...
Elói Jorge +2 more
doaj +1 more source
Journal of Investigational Allergy and Clinical Immunology, 2023 Background: Vine cultivation is widely distributed in La Rioja, Spain (37% of all crops) and is associated with exposure of the general population to vine pollen. The aims of this study were to investigate the prevalence of sensitization to Vitis vinifera pollen in persons with respiratory allergy in the general population and to identify the allergens
I, González Mahave +6 more
openaire +2 more sources
Psychology &Marketing, EarlyView.Through technological advances in winemaking, New World wine‐producing countries have achieved wines of comparable or superior quality relative to traditional European producers. Nevertheless, the symbolic value associated with European wines may still
A. L. L. Cassago +4 more
semanticscholar +2 more sources