Results 11 to 20 of about 317,189 (259)
Consumer involvement and knowledge influence on wine choice cue utilisation
British Food Journal, 2017 Purpose The purpose of this paper is to examine the utilisation of product choice cues in a retail environment and the impact of consumer involvement on this utilisation.
Johan Bruwer, Polymeros Chrysochou
exaly +3 more sources
Motivation and personal involvement leading to wine consumption
International Journal of Contemporary Hospitality Management, 2018 Purpose Wine sales are at the highest volumes ever and warrant a robust understanding of consumption behavior. Consequently, this study aims to examine intrinsic motivational factors (e.g.
Dennis Reynolds
exaly +3 more sources
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
International Review of Retail, Distribution and Consumer Research, 2014 This study identifies the importance of product attributes to wine consumers and associated consumer behavioural relationships to their involvement level with this product category.
Johan Bruwer +2 more
exaly +3 more sources
Questioning the Way That We Measure Consumers' Product Involvement Levels: How Wine Awards Exposed Differing Involvement Levels [PDF]
Universal Journal of Management, 2016 Consumer levels of product involvement have conventionally been explored using questionnaires that aim to identify the existence of different consumer segments. However, the research presented here suggests that whilst questionnaires are suited to large numbers of participants, they may not provide an accurate picture of product involvement levels ...
Neuninger, Rosemarie +3 more
openaire +2 more sources
Why consumers drink natural wine? Consumer perception and information about natural wine
Agricultural and Food Economics, 2021 Similar to other foods, the concept of natural wine is much debated due to the lack of a clear and regulated definition, leading to a proliferation of heterogeneous norms and standards proposed from different natural wine associations at national levels.
Riccardo Vecchio +3 more
doaj +2 more sources
Consumers’ Perceptions of Sustainable Wine: An Exploratory Study in France and Italy
Economies, 2019 This study offers new insights into the sustainable wine market by exploring consumers’ perceptions of product attributes for six categories of wine that have characteristics of sustainability and one conventional wine.
Roberta Capitello, Lucie Sirieix
doaj +2 more sources
Microorganisms, 2021 Alcoholic fermentation is known to be a key stage in the winemaking process that directly impacts the composition and quality of the final product. Twelve wines were obtained from fermentations of Chardonnay must made with twelve different commercial ...
Fanny Bordet +8 more
doaj +2 more sources
Wine consumer profile in wine regions of Brazil
Consumer Behavior ReviewOur article aims to analyze the main influences, experience and affective involvement that impact the consumer behavior of regional wines in Brazil. We used a descriptive quantitative survey.
Alexandre Borba da Silveira +2 more
doaj +2 more sources
, 2023 Supplemental material, sj-docx-1-anz-10.1177_14413582231166066 for Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents by Johan Bruwer, Justin Cohen, Carl Driesener, Armando Corsi, Richard Lee, Ava Huang and Larry Lockshin in Australasian Marketing ...
Bruwer, Johan +6 more
openaire +2 more sources
Bioactive Properties of Fermented Beverages: Wine and Beer
FermentationIn recent years, consumer demand has been increasingly oriented to fermented foods and/or beverages with functional properties. The functional beverage industry focused on producing a product that combines a peculiar aromatic taste with healthy ...
Vanesa Postigo +5 more
doaj +2 more sources