Wine product involvement - Open Access .click

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Product involvement and single-serve wine consumption metrics in USA restaurants

2019
The business opportunity the single-serve wine-by-the-glass (WBG) strategy offers the restaurant industry has to date been largely under utilised (Frost, 2015; Yoon & Stacy, 2015). From an academic perspective, there is a paucity of research in this specific field, despite an attempt to develop a WBG risk perception scale (Bruwer, Palacios-Arias ...
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A Rising Tide Lifts All Corks: How wine tourism benefits the wine industry through increased "Product Involvement"

Emerging wine regions in the United States (characterized by wineries producing wines from cold-hardy hybrid grape varieties) present unique opportunities to foster deeper consumer engagement with wine. This study examines whether winery visits in these regions can support the overall wine industry by increasing consumer involvement with wine products ...
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Involvement of Akt-p38-MAPK/Nrf2 pathway in prevention of endothelial damage by white-wine pomace product