Results 111 to 120 of about 5,358,981 (187)

Product placement in video games as a marketing strategy: an attempt to analysis in Disney company [PDF]

open access: yes
Esta investigación de carácter cualitativo que se aproxima al método del caso intenta examinar la aplicación de la estrategia del product placement en el ámbito de los videojuegos a fin de identificar las diferencias en enfoques de product placement más ...
Elena Pardo   +2 more
core  

May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control [PDF]

open access: yes
Two types of motivations exist in terms of regulatory focus: a promotion orientation concerned with advancement and achievement and a prevention orientation concerned with safety and security.
Ho, Shu-Hsun   +2 more
core  

When Video Games Tell Stories: A Model of Video Game Narrative Architectures

open access: yes, 2014
In the present study a model is proposed offering a comprehensive categorization of video game narrative structures intended as the methods and techniques used by game designers and allowed by the medium to deliver the story content throughout the ...
Marcello Arnaldo Picucci
core  

The importance of video game literacy for healthy parenting

open access: yes, 2018
Many children enjoy playing video games, yet they offer distinct challenges and opportunities arising from their ability to tell stories, invite participation, create imaginary worlds and connect players.
Robertson, Andy
core  

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