Results 11 to 20 of about 428,254 (353)
INTEGRATED ADVERTISING CAMPAIGN [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2010 Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind
Adina Claudia NEAMŢU , LIVIU NEAMTU
doaj +1 more source
Campaign Advertising and Voter Welfare [PDF]
Review of Economic Studies, 2002 This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral race is modeled as a signalling game with three classes of players: a continuum of voters, two candidates, and one interest group.
Prat, A.
core +10 more sources
Supporting Sustainable Society while Elevating Brand Competitiveness: A Case Study of Hellmann’s Cook Clever Waste Less Campaign [PDF]
E3S Web of Conferences, 2023 Green advertising is a powerful tool in encouraging transformation of people’s behaviour to tackle climate change issue. To pursue it, collaboration between advertising agency and client is crucial.
Oscario Angela
doaj +1 more source
Marketing Communications Decision Research
Інтегровані комунікації, 2022 The article outlines the specifics of research conducted to make effective decisions in marketing communications. The types and directions of marketing communications research are named.
Tetiana Uzhanska
doaj +1 more source
Formation and peculiarities of advertising campaign
Економіка, управління та адміністрування, 2020 Advertising is often a reflection of society, constantly follows the latest trends. Marketing experts use it as a tool for emotional reactions. Brands combine powerful messages based on a well-researched idea and effective delivery methods that impact ...
Yu.O. Golovchuk, L.V. Dibchuk
doaj +1 more source
Generic Advertising Wearout: The Case of the New York City Fluid Milk Campaign
Journal of Agricultural and Resource Economics, 1996 This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each ...
J. Carlos Reberte +3 more
doaj +1 more source
Optimal advertising campaign generation for multiple brands using MOGA [PDF]
, 2007 The paper proposes a new modified multiobjective genetic algorithm (MOGA) for the problem of optimal television (TV) advertising campaign generation for multiple brands. This NP-hard combinatorial optimization problem with numerous constraints is one of
Fleming, P.J., Pashkevich, M.A.
core +1 more source
Nordicom Review, 2010 How does the public perceive televised political advertising when it is introduced as a completely new element of campaign communications? The European Parliamentary Elections in 2009 may be characterized as the first campaign where such advertising ...
Grusell Marie, Nord Lars
doaj +1 more source
Politeja, 2017 Internet Electoral Advertising and Advertising in the “Old” Media in Polish Parliamentary Campaigns from 2001 to 2015 In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media.
Jakub Żurawski
doaj +1 more source
FUNGSI BAHASA DALAM IKLAN KAMPANYE PILKADA KOTA PADANG TAHUN 2018
Puitika, 2020 Today people tend to use advertisements to promote politics. This is called campaign advertising, one of which is promoting prospective leaders. On the occasion of int.
Efri Yades, Leni Syafyahya
doaj +1 more source