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Advertising value equivalence—PR's orphan metric [PDF]

Public Relations Review, 2013
The academic approach to measurement and evaluation has long favoured social science methodologies (Broom and Dozier, 1990, Michaelson and Stacks, 2011 and Stacks, 2002), but there has been persistent, widespread practice use of advertising value equivalence (AVE) to express the economic and financial value of public relations activity.
Anthony, Batchelor, Bernays, Bernays, Broom, Broom, Bumsted, Bussey, Crisford, Cutlip, Cutlip, Cutlip, Daniels, Dozier, Dozier, Geddes, Griese, Grunig, Grunig, Grunig, Grunig, Grunig, Grunig, Grupp, Hill, IPR Institute of Public Relations, Jefkins, Kirban, Lamme, Lee, Leinemann, Lindenmann, Lindenmann, Lindenmann, L’Etang, Macnamara, McElreath, McKeown, Merims, Michaelson, Morris, Newsom, Noble, Oeckl, Phillips, Plackard, Ruff, Stacks, Strenski, Synnott, Tedlow, Tirone, Tom Watson, Trenholm, Watson, Watson, Watson, Weaver, Weiner, White, White, Wilcox   +61 more
openaire   +3 more sources

Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Management Dynamics in the Knowledge Economy, 2022
Social media advertising has become one of the most popular and profitable advertising modes in today’s business world. Thereby, many firms have adopted digital marketing strategies to promote their business and to increase customer purchases.
Edirisinghe Arachchige Chaminda Prasanna KARUNARATHNE, Weerasinge Asha THILINI   +1 more
doaj   +2 more sources

Advertising value equivalence – PR’s illegitimate offspring. [PDF]

, 2012
Public relations measurement and evaluation have long been major practice subjects. From the late 1970s onwards they have been identified as an important issue for research and practice implementation (McElreath, 1980, 1989; Synnott & McKie, 1997, Watson & Noble 2007; Watson 2008). The evolution of public relations measurement starts much earlier, with
Watson, Tom
openaire   +1 more source

ADVERTISING VALUE OF INSTAGRAM STORIES AND THE EFFECT ON MILLENNIAL’S ATTITUDE [PDF]

Russian Journal of Agricultural and Socio-Economic Sciences, 2020
This study begins to measure millennial consumer’s attitude of Instagram Stories ads on a sample of Denpasar & Badung Millennials. Collecting the data was using an online survey among 100 millennials.
Mahatmavidya P.A., Yasa N.N.K.
doaj   +1 more source

Analysis of the Czech Advertising Market and its Main Players [PDF]

SHS Web of Conferences, 2022
At a time of global crisis, also at a time of accelerated digitalisation of businesses, sensible investment in communication with their customers is becoming very topical. The paper focuses on the development of investments in Internet advertising in the
Konečný Michal, Világi Róbert, Kostiuk Yaroslava, Pollák František   +3 more
doaj   +1 more source

Privacy Concerns in Personalized Advertising Effectiveness on Social Media

Sriwijaya International Journal of Dynamic Economics and Business, 2021
Social media is considered to be one of the greatest environments in which users interact with each other. This is also used by marketers in promoting their products to target consumers it commonly called personalized advertising.
Lia Febria Lina, Adhy Setiyanto
doaj   +1 more source

Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry

Studies in Business and Economics, 2022
As the prevalence of social media increases, it is considered as an important promotion outlet for the airline industry. The main motivation behind this paper is to identify the determinants of attitude towards social media advertising in the context of ...
Mahmut Bakir, Huseyin Korkmaz, Selin Sak Fatma, Ozlem Atalik   +3 more
doaj   +1 more source

Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh [PDF]

AJAR (Asian Journal of Accounting Research), 2022
Purpose - The purpose of the paper is to empirically explore the economic effect of advertising spending on the performance of banks on a sample consisting of all banks listed on the Dhaka Stock Exchange over the period spanning from 2011 to 2019. Design/
Md. Ibrahim Molla, Md. Kayes Bin Rahaman
doaj   +1 more source

Axiosphere of Social Advertising Poster about Coronavirus in Russia and China

Научный диалог, 2023
The axiogenic situation of the pandemic is considered based on the material of social advertising of two countries — Russia and China. The thesis is advanced that the coronavirus pandemic can be considered as a referent that allows a value-marked ...
I. T. Vepreva, Zhibing Yang
doaj   +1 more source

Personalized Online Advertisements as A Means of Enhancing Purchase Intention:The Mediating Effect of Advertising Value

Psikodimensia: Kajian Ilmiah Psikologi, 2020
The high number of online shopping transactions and the rapid increase in internet users in Indonesia has encouraged many marketers to advertise their products online.
Felicia Juliana Haloho, Endang Parahyanti   +1 more
doaj   +1 more source