Cogent Business & Management, 2022 Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived intrusiveness ...
Jakkrit Thavorn +3 more
doaj +1 more source
Native advertising : attitudes, value and purchase intention [PDF]
, 2015 textNative-form advertising in the digital space can most easily be defined as promotional content constructed to mimic the form and structure of the website that it is embedded on. With the rise of user generated content and social media, digital native
Mansfield, Thomas William Jack
core +1 more source
Perception of social advertising on a value-semantic level by students of humanitarian orientations [PDF]
SHS Web of Conferences, 2019 This article reflects the results of an empirical study of the value-semantic features of social advertising perception among a group of students (male and female). In total, 200 students took part in the study.
Kukuliar Anna +3 more
doaj +1 more source
Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising [PDF]
, 2011 Advertisements frequently link values to advertised products or services, but little is known about the effect of this practice on value-driven behavior that is unrelated to the advertising context.
Defever, Christine +2 more
core +1 more source
Frontiers in Psychology, 2022 Green food has exceptional impacts in addressing food safety and environmental challenges. However, consumers' perception of green food is not substantial, which results in a decline in consumption intention. Since advertising appeals can play a bridging
Manhua Zheng +4 more
doaj +1 more source
Pengaruh Entertainment, Irritating dan Informativeness Iklan di Website di Kalangan Mahasiswa
Journal the Winners, 2010 There are several advantages and disadvantages and advertising via the Internet. The appeal of advertising may also arise from given information element, the element of comfort but also sometimes lead to disturbing or irritation elements.
Edy Supriyadi, Lies Putriana
doaj +1 more source
EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN WISATAWAN MEMBELI TIKET PESAWAT DI TRAVELOKA.COM
Jurnal IPTA, 2022 This research was conducted to analyze the Effectiveness of Advertising on Tourist Decisions in Purchasing Flight Ticket on the Online Travel Agent Traveloka.com using the EPIC Model and Direct Rating Method (DRM) and its Effect on the Flight Ticket ...
Kristina Angelina Gultom +2 more
doaj +1 more source
On controlled linear diffusions with delay in a model of optimal advertising under uncertainty with memory effects [PDF]
, 2008 We consider a class of dynamic advertising problems under uncertainty in the presence of carryover and distributed forgetting effects, generalizing a classical model of Nerlove and Arrow.
Gozzi, Fausto +2 more
core +3 more sources
The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia [PDF]
Innovative MarketingBrands use influencers to approach their target market and promote their products. When influencers advertise and recommend cosmetic products, their followers are more likely to believe they are high-quality and safe. This study aims to determine whether
Cheery Pur Damayanti +2 more
doaj +1 more source
Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius
Studies in Business and Economics, 2019 The purpose of this paper is to investigate factors influencing Mauritian consumers’ attitude towards SMS advertising. Based on the Uses and Gratifications (U&G) theory, a questionnaire was designed and administered among 277 University of Mauritius ...
Rajesh Sannegadu +3 more
doaj +1 more source