Results 21 to 30 of about 886,768 (308)
Take it on the Chin! Advertising Acceptance on Mobile Platforms- A Review of Literature
Market Forces, 2022 This study consolidates existing literature through a systematic review to develop a comprehensive conceptual framework. This study followed Pollock and Berge’s (2018) six-stage systematic review methods to achieve the aims.
Saima Munawar +2 more
doaj +1 more source
YouTube advertising value and its effects on purchase intention
Journal of Global Business Insights, 2019 This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420).
Duygu Firat
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The Concept of Family in Advertising Discourse: Linguistic and Pragmatic Aspects
Вестник Кемеровского государственного университета, 2021 The linguacultural concept of family remains understudied in radio advertising. Advertising is a complex sociocultural phenomenon. Radio advertising lacks visual images: information is provided to the listeners only at the verbal level.
L. V. Sudina
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Impacts of personalized advertising on online purchasing behavior of young consumers on TikTok Shop [PDF]
Innovative MarketingType of the article: Research Article AbstractThe rise of social commerce has transformed online purchasing behavior, with platforms like TikTok Shop integrating personalized advertising to enhance consumer engagement. This study investigates the impact
Van Nguyen, Hieu Nguyen, Oanh Ha
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Advertising, Earnings Prediction and Market Value: An Analysis of Persistent UK Advertisers [PDF]
British Journal of Management, 2019 AbstractThis paper examines whether major media advertising expenditures help in predicting future earnings. We consider the role of media advertising in firms’ marketing efforts and posit that persistent advertisers are more likely to benefit from advertising activities in creating long‐lived intangible assets.
Syed Zulfiqar Ali Shah +3 more
openaire +5 more sources
Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy [PDF]
, 2009 Purpose – The purpose of this paper is to examine how the perception of price-value tradeoff is related to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior.
Akhter, Syed H.
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Discrete Dynamics in Nature and Society, 2022 According to the resource-based view, research and development (R&D) and advertising are critical resources firms use to improve their performance. This study aims to clarify the different effects of R&D and advertising on firm performance using distinct
Xuelian Piao, MyeongCheol Choi
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Individual adaptation of targeted advertising to digital environment [PDF]
E3S Web of Conferences, 2020 The study is discussing the method of increasing the effectiveness of targeted advertising. Targeted advertising is the most popular form of advertising on social networks.
Petrov Igor +3 more
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Research on the Effect of Consumer Psychology on Advertising Creativity Communication [PDF]
SHS Web of Conferences, 2023 Advertising creativity, as one of the important goals of the development of contemporary media, has an irreplaceable position in the news innovation industry, and the ability of advertising creativity, is the main social competitiveness of a news media ...
Zhai Yimeng
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Gen Z’s purchase intention: Does Tiktok’s advertising value impact them?
Review of Management, Accounting, and Business StudiesIn the dynamic landscape of modern advertising, social media platforms emerged as pivotal channels for influencing consumer behavior. This study investigated the impact of TikTok advertising on Generation Z's purchase intention in Indonesia, focusing on ...
Vonezyo Yupanzara Dharomesz
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