Results 31 to 40 of about 886,768 (308)

Leveraging followers’ attitude toward Indonesian social media influencers on purchase intention

International Journal of Academe and Industry Research
Social media influencers are popular marketing partners, requiring the focus of brands to enhance the purchase intention. The majority of brands are passionate to collaborate with favorable social media influencers but lack the understanding to maintain ...
Dian Natalia, Sevenpri Candra
doaj   +1 more source

The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture

Cogent Business & Management, 2017
Mobile phone has become an integral tool for marketing and advertising. For advertisers to use it successfully to advertise they need to understand the behavior response of consumers toward it.
Akeem Soladoye Bakare, Acheampong Owusu, Daha Tijjani Abdurrahaman   +2 more
doaj   +1 more source

Wage Share, Market Power and Unionism: Some Contrary U.S. Evidence [PDF]

, 1984
In a recent article, Cowling and Molho (1982) presented empirical evidence on the relationships among the wage share, market power, and unionism in the U.K.
Brush, Brian C., Crane, Steven E.
core   +2 more sources

Relationship between advertising and firm value: Evidence from Jordan [PDF]

Innovative Marketing
The impact of advertising and sales promotion on firm value and sales performance within the Jordanian manufacturing sector was examined, recognizing the significant role of advertising in enhancing competitive market outcomes.
Mohammad Fawzi Shubita, Abdalwali Lutfi, Mohammed W.A. Saleh, Jalal Rajeh Hanaysha, Sajead Mowafaq Alshdaifat, Marwan Mansour, Mahmaod Alrawad   +6 more
doaj   +1 more source

Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis

SAGE Open, 2022
By using the methods of bibliometric and content analysis, this paper conducted data mining and content research on the articles of advertising design research in China from 1992 to 2020 and analyzed the evolution context, hotspots, and sustainable ...
Rui-zhi Zhang, Joon-young Hur
doaj   +1 more source

“Yes, (s)he is pretty, but...” An investigation of the simultaneous impact of endorser characteristics relevant to purchasing behaviour [PDF]

, 2009
Objectives. Research on advertising efficiency states, that both the attractiveness of a model endorsing a product (Halliwell & Dittmar, 2004) as well as the extent of identification with this endorser (Felser, 2001) are relevant parameters of ...
Agthe, Maria, Herget, Philipp, Spörrle, Matthias   +2 more
core   +1 more source

Combined 5‐aminolevulinic acid and ferric ammonium citrate treatment promotes hair follicle growth by activating dermal papilla cells

FEBS Open Bio, EarlyView.
5‐Aminolevulinic acid combined with ferric ammonium citrate (5‐ALA/FAC) stimulates dermal papilla cell activity and promotes hair follicle growth. The treatment enhances ERK and AKT signaling, increases hair‐inductive gene expression, and restores dermal papilla function suppressed by dihydrotestosterone and oxidative stress, resulting in enhanced hair
Han‐Wook Ryu, Eok‐Soo Oh, Sewoon Kim
wiley   +1 more source

Effect of viral parody on intent to share advertising on social network: The role of excited emotions and the need for cognition

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023
This research is conducted with the objectives to identify factors and affecting the degree of each factor on sharing viral parody advertisement intension on social networks, and suggesting some managerial implications to help marketers develop and ...
Bùi Thị Ngọc Bé, Huỳnh Quốc Huy   +1 more
doaj   +1 more source

Cutaneous Phosphorylated Alpha‐Synuclein in Lewy Body Dementia

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To determine the test performance of cutaneous phosphorylated alpha‐synuclein (P‐SYN) in dementia with Lewy bodies (DLB), individuals with reduced Montreal Cognitive Assessment (MoCA) and healthy controls. Methods This is the first subgroup analysis of the Synuclein‐One study, a prospective, blinded study evaluating P‐SYN detection ...
Christopher H. Gibbons, Todd Levine, Charles H. Adler, Bailey Bellaire, Ningshan Wang, Pinky Agarwal, Georgina M. Aldridge, Alexandru Barboi, Daniel Claassen, Virgilio G. H. Evidente, Douglas Galasko, Alejandra Gonzalez‐Duarte, Ramon Gil, Mark Gudesblatt, Stuart H. Isaacson, Horacio Kaufmann, Pravin Khemani, Rajeev Kumar, Guillaume Lamotte, Andy J. Liu, Nikolaus R. McFarland, Mitchell G. Miglis, Adam Reynolds, Gregory A. Sahagian, Marie‐Helene Saint‐Hilaire, Julie B. Schwartzbard, Wolfgang Singer, Michael J. Soileau, Steven Vernino, Patricio Millar Vernetti, Oleg Yerstein, Roy Freeman   +31 more
wiley   +1 more source

Modernity in British advertising: selling cocoa and chocolate in the 1930s [PDF]

, 2017
Purpose: The purpose of this paper is to analyse the evolution of 'push' marketing in the confectionery industry in Britain during the 1930s. It examines the interplay between a manufacturer and advertising agency in creating advertising for cocoa and ...
French, Michael
core   +1 more source