Results 61 to 70 of about 886,768 (308)
Three-stage entry game: The strategic effects of advertising [PDF]
Yugoslav Journal of Operations Research, 2011 This paper analyzes the effects of investment in advertising in the three-stage entry game model with one incumbent and one potential entrant firm. It is shown that if a game theory is applied, under particular conditions, advertising can be used as a
Kuzmanović Marija +2 more
doaj +1 more source
Values education through television advertising
Comunicar, 2007 Advertising sometimes transmits opposite values to the socially and educationally desirable ones. The attraction power of the television advertisements is so strong that it has become necessary to balance it in the classroom. This paper shows the creation process of pedagogical material in order to make values education in tutorial sessions or in other
openaire +3 more sources
Effects of television advertising on children: with special reference to pakistani urban children [PDF]
, 2009 The purpose of study is to deliberate upon the impacts of television advertising on children & to identify those critical impacts which lead to behavioral and eating disorder in children.
Abideen, Zain Ul, Salaria, Rashid M.
core
Bid Optimization by Multivariable Control in Display Advertising
, 2019 Real-Time Bidding (RTB) is an important paradigm in display advertising, where advertisers utilize extended information and algorithms served by Demand Side Platforms (DSPs) to improve advertising performance.
Gai, Kun +6 more
core +1 more source
Structural Color Inkjet Printing With Mie‐Resonant Silicon Nanoparticles
Advanced Materials, EarlyView.Water‐based inks incorporating Mie‐resonant silicon nanoparticles were developed, and their application to structural color inkjet printing was demonstrated. By controlling the nanoparticle size and concentration, coloration covering a wide color gamut was achieved.
Hiroto Yamana +3 more
wiley +1 more source
Value Of Sharing: Viral Advertisement
, 2013 Sharing motivations of viral advertisements by consumers and the impacts of these advertisements on the perceptions for brand will be questioned in this study. Three fundamental questions are answered in the study. These are advertisement watching and sharing motivations of individuals, criteria of liking viral advertisement and the impact of ...
Aydın, Duygu +3 more
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Advanced Materials Interfaces, EarlyView.ABSTRACT Capturing proteins is easy since their amphiphilic nature allows them to bind to almost any surface. Because of this, releasing them is challenging since various interactions need to be considered for this. We present a simple method to reversibly adsorb proteins on stabilized electrodes.
Erik J. Postma +3 more
wiley +1 more source
Advanced Materials Interfaces, EarlyView.Simultaneous H2O:O2 co‐pulsing in thermal ALD modulates surface hydroxylation to engineer nanovoids and properties in ZnO, TiO2, and Al2O3. The ligand‑dependent pathway promotes c‑axis‑textured ZnO, reduced‑crystallinity yet Ti4+‑preserved TiO2, and highly transparent, hydrophilic Al2O3, while lowering the refractive indices.
Ramin Ghiyasi, Maarit Karppinen
wiley +1 more source
Frontiers in PsychologyAmid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into the value delivery process within green consumption, guided by the service-dominant logic (S-D logic).
Yan Zhang, Jiaqi Liu, Xiaoyong Li
doaj +1 more source
Vodcast Impact on Students\u27 Attitudes and Behavioral Intentions [PDF]
, 2011 Purpose: This paper uses structural equation modeling to assess the effectiveness of Vodcasts (video podcasts) as part of a university’s communication strategy with prospective students.
Arling, Priscilla +3 more
core +1 more source