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The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China [PDF]
Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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Dimensions of Quality, Life Insured’s Attitudinal and Behavioral Loyalty [PDF]
کاوشهای مدیریت بازرگانی, 2015 The problem of perceived quality by customers is an important topic that has been constantly concentrated by service companies since presenting services with excellent quality leads to strong competitive advantages such as increasing customer’s ...
Elaheh Bakhshizadeh +2 more
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Creativity StudiesCompanies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate.
Kristina Zikienė +2 more
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Business and Finance Journal, 2021 This day, social media has been developing. This media was used with company to close with consumer and gain more loyalty to brand. OVO Company have doing many activities in Instagram but the number of active customers not as much as their competitors ...
Mikhael Ming Khosasih +1 more
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Customer Attitudinal and Behavioral Loyalty for Cosmetic-Hygienic [PDF]
مطالعات مدیریت راهبردی, 2013 Creating customer loyalty is a concept in today's business because the main component of organizational success have become loyal customers, in which have been attracted more attention.
Farrokh Ghouchani +2 more
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The Role of Service Revival in the Influence of Ethical Marketing on Attitudinal Loyalty [PDF]
مطالعات مدیریت و توسعه پایدار, 2023 The present study analyzed the circular role of service revival in the influence of ethical marketing on customers' attitudinal loyalty. The results have been obtained by examining the opinions of customers of LC Man clothing stores in Tehran.
Mohammad Javad Barati +1 more
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A comparison of attitudinal loyalty measurement approaches [PDF]
Journal of Brand Management, 2002 The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs. These two measures are an individual's propensity to be brand loyal, and attitude towards the act of purchasing a specific brand. This paper also seeks to determine which of
Bennett, Rebekah, Rundle-Thiele, Sharyn
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Exploring a Functional Approach to Attitudinal Brand Loyalty [PDF]
Australasian Marketing Journal, 2013 What psychological function does brand loyalty serve? Drawing on Katz's (1960) Functional Theory of Attitudes, we propose that there are four functions (or motivational antecedents) of loyalty: utilitarian, knowledge, value-expressive and ego-defensive. We discuss how each function relates to the three dimensions of loyalty (i.e. emotional, cognitive,
Russell-Bennett, Rebekah +2 more
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A study on the effect of product quality on behavioral and attitudinal loyalty: A case study of SME companies [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effect of product quality on behavioral and attitudinal loyalty. The study is accomplished among small and medium enterprises (SMEs) located in province of Kerman, Iran.
Mohammad Amin Sadeghi +2 more
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The role of perceived value and brand identity in improving customers' attitudinal loyalty [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2022 The present study analyzes the relationship between the role of perceived value and brand identity in improving customers' attitudinal loyalty. The results were obtained by examining the opinions of customers of Tejarat and Melli Banks in Mazandaran ...
Samane behrozi, tahmoris sohrabi
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