Results 11 to 20 of about 1,376 (261)
Gadjah Mada International Journal of Business, 2016 Brand trust is a powerful asset for Small and Medium size Enterprises (SMEs) to retain good relationships with their loyal customers, to ensure their long term survival.
Chuan Huat Ong +2 more
doaj +1 more source
Providing scientific model of transparency regarding institutional and organizational loyalty with emphasis on the mediating role of organizational trust of employees of Medical Sciences [PDF]
Pizhūhish/hā-yi rahbarī va mudīriyyat-i āmūzishī, 2017 Methods: The research method is descriptive - correlation. The study population comprised 630 employees, Zahedan University of Medical Sciences. For this purpose, using a random sample of 187 personal was selected.
گل افروز رمضانی +2 more
doaj +1 more source
Arab Economic and Business Journal, 2018 Intense competition and shifting loyalties in the Omani telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability.
Rakesh Belwal, Mohannad Amireh
doaj +1 more source
A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [PDF]
مدیریت بازرگانی, 2021 Objective: The purpose of this research is to further develop a model of buyer-seller relationship in industrial markets based on the buyer’s approach in supply chain of Iran oil industry. Given the increasing competition in industrial markets (B2B), the
Seyyed Mohammad Javad Rejali +2 more
doaj +1 more source
Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty
Marketing and Management of Innovations, 2019 статті проаналізовано взаємозв’язок між іміджом, популярністю, рівнем задоволення, довірою та лояльністю молоді до бренду китайських смартфонів. Крім того, у роботі авторами проаналізовано вплив гендерного фактору на популярність бренду китайських смартфонів.
Zeng, F., Bhutto, M.Y., Soomro, Y.A.
openaire +2 more sources
An Expert System for Evaluating Customers’ Loyalty in Distribution Industry [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2019 In new competitive market, the survival of companies depends on recognition and absorption of customers and because of high costs of acquiring new customers, retention of loyal customers is the most important goal of a company. This study is based on the
Elham Sadoughinia +3 more
doaj +1 more source
iRASD Journal of Management, 2022 Marketing research theorists have concentrated their focus in studying the emblematic meaning consumers attach to certain brands. One such concept is brand personality. The brand personality scale proposed by Aaker is popular tool for the measurement of
Muhammad Abu Huraira, Usman Ahmad
doaj +1 more source
The relationship between a satisfactory in-store shopping experience and retailer loyalty
South African Journal of Business Management, 2006 In this study consumer satisfaction with the in-store shopping experience is used to predict two measures of retailer loyalty. The first measure is an attitudinal measure of loyalty.
N. S. Terblanche, C. Boshoff
doaj +1 more source
Loyalty trends and issues in tourism research [PDF]
Tourism and Hospitality Management, 2020 Purpose – Loyalty, a behavioural pattern of guests, is an unpredictable phenomenon, changeable over time, adaptable to market trends and measurable only through market research.
Marina Laškarin Ažić +2 more
doaj +1 more source
Journal of Public Administration and Governance, 2012 Purpose: The research aim to clarify the relationship of brand loyalty: attitudinal and behavioral loyalty with the Malaysian purchase intention on pirated clothing and footwear in order to gain better understanding in developing advance countermeasure.Design/ Methodology/ Approach: A quantitative research is used to obtain the first hand information ...
Annie Ng Cheng San, Choy Johnn Yee
openaire +2 more sources