Results 51 to 60 of about 1,376 (261)

THE MEDIATOR EFFECT OF TEAM IDENTIFICATION IN RELATIONSHIP BETWEEN ATTITUDINAL LOYALTY AND BEHAVIORAL LOYALTY: A STUDY ON SOCCER FANS IN TURKEY

Sport şi Societate, 2017
This study examined the relationships between attitudinal loyalty, behavioral loyalty, team identification, and whether team identification served as a mediator between attitudinal loyalty and behavioral loyalty in a sample of soccer fans. In this study,
Caner ÖZGEN, Metin ARGAN
doaj  

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones [PDF]

‫مدیریت بازرگانی, 2011
Severity of rivalry in markets and importance of customer’s maintenance for organization enforced them to gain toward creation, keeping and promotion the relationship with customers and according to scholars’ findings; relationship marketing is one of ...
Davar Venouss Venouss, Bahareh Zohouri
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The Dimensions of Pet-Owner Loyalty and the Relationship with Communication, Trust, Commitment and Perceived Value

Veterinary Sciences, 2018
Loyalty is one of the greatest intangible assets that any organization can possess and improving client loyalty is a primary marketing goal that can have a significant financial impact on any business.
Bryan R. Brown
doaj   +1 more source

Asynchronous LGBTQ+ Affirming Counseling Training With Early Career Counselors: A Mixed Methods Program Evaluation

Counselor Education and Supervision, EarlyView.
ABSTRACT A growing body of research shows that training in LGBTQ+ affirming counseling (LGBTQ+ AC) positively impacts counselors’ perceived knowledge and skills in providing mental health services to LGBTQ+ communities. Existing program evaluations of LGBTQ+ AC, however, have primarily used synchronous delivery formats and cultural competency models ...
Amber L. Pope, Kelli Hartzell, Matt B. Siroty, Jeff Moe, Noelle St. Germain‐Sehr, Bianca R. Augustine, Amanda St. Germain‐Sehr, Tai Lexumé   +7 more
wiley   +1 more source

National Identity Meaning and Attitudes Toward War, Peace, and the Future of Ukraine

Conflict Resolution Quarterly, EarlyView.
ABSTRACT The link between attitudes and social identity is complex, influencing perceptions, motivations, and actions. Social psychological research mainly focused on the role of attitude in identity formation, particularly in the contexts of social movements and collective action.
Karina V. Korostelina, Ksenia Bakhtiarova, A. Zakharchenko, O. Rohalov, V. Molotsiian, O. Zakharchenko, M. Fursenko   +6 more
wiley   +1 more source

Consumer Responses to Corporate Social Responsibility Practices in the Multichannel Technology Retail Sector: Insights Into Brand Attitude, Admiration, and the Moderating Role of Skepticism

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT In general, consumers show a growing interest in business activities that go beyond the strictly economic, such as environmental and social initiatives. Thus, implementing Corporate Social Responsibility (CSR) practices in companies has gained relevance in recent years. This study analyzed how the perception of CSR affects consumer attitude in
Francisco Javier Blanco‐Encomienda, Jana Krizanova, Elena Rosillo‐Díaz, Dina Chairi‐Mohamed   +3 more
wiley   +1 more source

A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data:

Maketingu rebyu
Mobile app engagement is receiving increasing attention in both practice and academic research. The aim of this study was to examine structural relationships through a comprehensive engagement model, and to measure the factors that influence mobile app ...
Hiroyuki Takahashi
doaj   +1 more source

Nice‐to‐Have or Must‐Have? Revisiting the Corporate Sustainability–Customer Loyalty Relationship Across Generations

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study revisits the relationship between environmental and social sustainability and customer loyalty, integrating both sufficiency and necessity theoretical perspectives within a generational framework. It examines whether generational differences moderate these relationships and whether these sustainability dimensions act not only as ...
Ovidiu I. Moisescu, Oana A. Gică
wiley   +1 more source

Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase: A study of selected global brands on the Indian market

Management : Journal of Contemporary Management Issues, 2015
Brands can be helpful in strengthening a person’s identity. Hence, consumers use brands as instruments for reflecting their personal image and individual goals.
Rupinderdeep Kaur, Anand Thakur
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