Results 291 to 300 of about 6,599,056 (341)

The Relationship between the Loyalty Program Quality and the Consumer Loyalty Behavior

SSRN Electronic Journal, 2015
The literature review revealed the importance of relationship marketing to retain and maintain the most profitable customers (Customer Relationship Management). The Loyalty Program Quality (LPQ) will reinforce and consolidate the loyalty of customer to the brand.
Haykel Ben Khelil, Neji Bouslama
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Antecedents and consequences of pharmacy loyalty behavior

International Journal of Pharmaceutical and Healthcare Marketing, 2015
Purpose– This paper aims to identify antecedents and consequences of pharmacy loyalty behavior.Design/methodology/approach– A cross-sectional study was conducted. Constructs involved were measured using an online self-administered questionnaire. Data were analyzed using multivariate logistic and linear regression.Findings– In all, 400 usable responses ...
Amod S. Athavale, Benjamin F. Banahan, III, John P. Bentley, Donna S. West-Strum   +3 more
openaire   +1 more source

Prediction of Behavioral Loyalty Using Different Dimensionality Data

Ouyou toukeigaku
Junichiro Niimi
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Behavioral brand loyalty and consumer brand associations

Journal of Business Research, 2013
Abstract Brand associations are a core part of Consumer Based Brand Equity (CBBE), and behavioral brand loyalty is a desirable outcome of CBBE. In this research, data from purchase panel and consumer surveys merge to reveal the relationship between a consumer's past behavioral loyalty and their current propensity to give brand associations.
Jenni Romaniuk, Magda Nenycz-Thiel
openaire   +2 more sources

An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

Journal of Hospitality & Tourism Research, 2009
Retention of brand-loyal attendees induces deep commitment to an association meeting and great resistance to other conferences'marketing efforts, thereby contributing to high revenue and market share. This study provides additional information about the path from brand satisfaction to attitudinal brand loyalty (ABL) via brand trust through updated ...
Jin-Soo Lee, Ki-Joon Back
openaire   +1 more source

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

Journal of Retailing and Consumer Services, 2022
Alicia Izquierdo-Yusta, M. P. Martínez-Ruiz, Héctor Hugo Pérez-Villarreal   +2 more
semanticscholar   +1 more source

A behavioral loyalty model of portable computers' users

2014 IEEE International Conference on Industrial Engineering and Engineering Management, 2014
With the increasing development of technology, laptop producers have intended to satisfy the customers by providing them new and diverse products, while copying products and introducing new products by competitors have increased the customer expectation level too. So, emphasizing the customer loyalty and preserving them have seemed to be necessary.
M. Shahriari, A. Hajiha, S. Dehghan
openaire   +1 more source

Logistics outsourcing performance and loyalty behavior

2017
This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.
Wallenburg, Carl Marcus, Cahill, David L., Goldsby, Thomas J., Knemeyer, A. Michael   +3 more
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The Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives Based on Oliver's Loyalty Model

Indian Journal of Marketing, 2016
Purpose: Customer loyalty is picking up significant enthusiasm from scholastics and business experts on the grounds that both are intrigued by knowing the main thrusts that enhance an organization's competitiveness. Regardless of the imperativeness of customer loyalty, there is still an absence of exhaustive work to investigate how a customer develops
Amresh Kumar, S. L. Gupta, Nawal Kishor
openaire   +1 more source

ADMINISTRATIVE BEHAVIOR AND SUBORDINATE LOYALTY: AN EMPIRICAL ASSESSMENT

Journal of Educational Administration, 1978
The theoretical and practical significance of the concept of subordinate loyalty to immediate superior is developed, and then, an empirical exploration of administration behavior that best predicts subordinate loyalty to elementary and secondary principals is undertaken.
WAYNE K. HOY, C.J. TARTER, PATRICK FORSYTH   +2 more
openaire   +1 more source