Results 301 to 310 of about 6,599,056 (341)

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Journal of Marketing, 2007
Despite the prevalent use of loyalty programs, there is limited evidence on the long-term effects of such programs, and their effectiveness is not well established. The current research examines the long-term impact of a loyalty program on consumers' usage levels and their exclusive loyalty to the firm. Using longitudinal data from a convenience store
openaire   +1 more source

Customer behavior across competitive loyalty programs

Journal of the Academy of Marketing Science, 2023
Farnoosh Khodakarami, J. Andrew Petersen, Rajkumar Venkatesan   +2 more
openaire   +1 more source

Customers’ Goal-Related Behavior in Loyalty Programs

2019
Goal plays a vital role in the purposive behavior of consumers, and goal pursuit represents an important psychological mechanism under loyalty programs. The purpose of my dissertation is to understand loyalty program members’ goal pursuit behavior and uncover the underlying psychological mechanisms.
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The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program

, 2020
M. Yoo, B. Bai, Ashutosh Kumar Singh
semanticscholar   +1 more source

The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust

Sustainable Production and Consumption, 2021
Tahir Islam, Abdul Hameed Pitafi, Mahmood Rehmani   +2 more
exaly  

SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY

Global Fashion Management Conference, 2019
Heeseok Woo, Sang Jin Kim, Hakil Moon, Kyung Hoon Kim   +3 more
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Patient Loyalty to Physicians:

Journal of Hospital Marketing, 1995
openaire   +2 more sources

An empirical investigation of relational bonds on attitudinal and behavioral customer loyalty for Arabic luxury hotel customers

, 2020
Ahmad Shammout
semanticscholar   +1 more source

Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use

Journal of Retailing and Consumer Services, 2021
Sebastian Molinillo, Rafael Anaya-Sánchez   +1 more
exaly  

Physical Activity Loyalty Cards for Behavior Change

American Journal of Preventive Medicine, 2013
Ruth F. Hunter, Mark A. Tully, Michael Davis, Michael Stevenson, Frank Kee   +4 more
openaire   +1 more source