Results 111 to 120 of about 6,033 (135)

Gender identity and brand incongruence: when in doubt, pursue masculinity

, 2016
Larry Neale, R. Robbie, Brett A. S. Martin   +2 more
semanticscholar   +1 more source

Sports sponsorship effects on customer equity: an Asian market application

, 2015
Honglei Liu, K. Kim, Y. Choi, Sang Jin Kim, Siqing Peng   +4 more
semanticscholar   +1 more source

The Effect of Brand Gender Similarity on Brand-Alliance Fit and Purchase Intention

, 2015
M. V. Tilburg, A. Herrmann, Bianca Grohmann, Theo Lieven   +3 more
semanticscholar   +1 more source

When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions

Journal of Brand Management, 2021
Chen Yang, Jing Hu
semanticscholar   +1 more source

Trait Activation Theory: A Review of the Literature and Applications to Five Lines of Personality Dynamics Research

Annual Review of Organizational Psychology and Organizational Behavior, 2021
Margaret J Toich
exaly  

Exploring the role of personality, trust, and privacy in customer experience performance during voice shopping: Evidence from SEM and fuzzy set qualitative comparative analysis

International Journal of Information Management, 2021
Ransome Epie Bawack, Kevin Daniel André Carillo   +1 more
exaly  

Personality Development: Stability and Change

Annual Review of Psychology, 2005
Avshalom Caspi, Rebecca L Shiner
exaly  

Borderline personality disorder

Nature Reviews Disease Primers, 2018
Sabine C Herpertz, Svenn Torgersen
exaly  

Personality Across the Life Span

Annual Review of Psychology, 2019
Paul T Costa, Robert R Mccrae, Corinna E. Löckenhoff   +2 more
exaly  

Assessment and Diagnosis of Personality Disorder: Perennial Issues and an Emerging Reconceptualization

Annual Review of Psychology, 2007
Lee Anna Clark
exaly