Factors affecting state railway of Thailand (SRT) passenger train service use decision: A structural equation model. [PDF]
Heliyon, 2023 Lieophairot C, Rojniruttikul N.
europepmc +1 more source
Determinants of Shopping Behavior of Urban Consumers [PDF]
This study explores the influence of geo-demographic settings of commercial centers, customer attractions in shopping malls, and route to shopping of urban shoppers. The present research analyzes retailing patterns in urban areas in reference to customer
Rajagopal
core
The role of customer experience in building brand loyalty within the service context [PDF]
, 2008 Customer experience theory, research, and practice represent an evolving area of study within the marketing discipline. Despite its importance, the customer experience concept remains vague and lacks a thorough theoretical foundation.
Ismail, AR, Melewar, TC
core
Sensehacking the guest's multisensory hotel experience. [PDF]
Front Psychol, 2022 Spence C.
europepmc +1 more source
The effects of shelf display on online grocery choices. [PDF]
Research on shelf effects in traditional grocery stores has shown that a product's absolute and relative shelf position may strongly affect consumer choices.
Breugelmans, Els +2 more
core
Does brand personality and perceived product quality play a major role in mobile phone's consumers switching behaviour? [PDF]
, 2017 This study’s main objective is to explore the antecedents of consumer switching behaviour in the mobile industry’s context. At the same time, this study gives a closer focus on the roles that brand personality (BP) and perceived product quality play in ...
Nikhashemi, Seyedrajab * +2 more
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The Effects of Emotional Versus Rational Message Framing on Brand Attachment and Brand Loyalty
, 2019 The purpose of this research is to investigate the relationship among message framing in social media, brand attachment, and brand loyalty for higher education institutions.
Woinowsky, Elisa
core +1 more source
Towards a sense of urgency for innovation realization: a case study on complacency asymmetries in interorganizational relations. [PDF]
J Innov Entrep, 2023 Mitcheltree CM.
europepmc +1 more source
, 2007 This paper aims to contribute to current leisure services and branding literature by conceptualising the relationship between brand identity, brand image and whether a congruent relationship between the two influences customer satisfaction and loyalty. A
Bridson, Kerrie +2 more
core
Changes of Coffee Consumption Behaviors in Korea: The Effects of Image Congruity Toward Brand Name Coffee Shops on Customer Attitude and Repurchase Intention [PDF]
, 2011 This study attempts to apply the theory of image congruity to the context of brand coffee shops. The purpose of this stuy is to examine the effects of self-congruity and functional congruity on customer attitude and repurchase intention.
Bosselman, Robert +3 more
core +2 more sources