Shelf sequence and proximity effects on online grocery choices. [PDF]
Research on traditional store shelf effects has shown that a product’s absolute and relative shelf position may strongly affect consumer choices. In this paper, we examine whether such shelf effects are still at play in an online grocery store.
Breugelmans, Els +2 more
core +4 more sources
Actual Self-Image Versus Ideal Self-Image: An Exploratory Study of Self-Congruity Effects on Gambling Tourism. [PDF]
Front Psychol, 2021 Li MH, Lai IKW.
europepmc +1 more source
Image and personality: two complementary tools to position and differentiate retailers [PDF]
, 2011 The objective of this research is to study retailers' positioning and the way they are different from each other through the concepts of image and personality.
Lombart, Cindy, Louis, Didier
core +2 more sources
Behavioral ScienceBrand loyalty is widely recognized as a key driver of consumer behavior, significantly influencing their willingness to pay more for preferred brands.
Gabriele Damaschi +2 more
semanticscholar +1 more source
How to Better Motivate Customers to Participate in the Self-Design Process: A Conceptual Model in Underlying Self-Congruence Mechanism. [PDF]
Front Psychol, 2020 Yu B, Xu H, Emery B.
europepmc +1 more source
Using an integrative approach to assess brand identity [PDF]
, 2007 There is a wide agreement that identity is a multidisciplinary concept. The authors consider this an opportunity do develop a framework to assess identity.
Barros, Teresa +1 more
core
, 2018 Trademark law is guilty of overprotection. This overprotection pits both a company’s in-house attorneys against its own marketing professionals and the company itself against its most loyal customers.
Kiser, Jessica M.
core +2 more sources
CONCEPTS AND THEORIES REGARDING THE BEHAVIOR OF THE CONSUMER OF PRODUCTS AND SERVICES [PDF]
The essential component of human behavior, the consumer’s behavior restrictively, reflects people’s conduct when it comes to buying and / or consuming material goods and services.
Boncea, Amelia Georgiana +1 more
core +1 more source
Perceived match between own and observed models' bodies: influence of face, viewpoints, and body size. [PDF]
Sci Rep, 2020 De Coster L +5 more
europepmc +1 more source
A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality
Journal of business research, 2022 Roberto Mora Cortez, Ayan Ghosh Dastidar
semanticscholar +1 more source