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Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing [PDF]

open access: yes
In the current research, we study relationship norms in a word-of-mouth marketing context. The presence of a financial incentive for a recommendation implies that the word-of-mouth behavior may be driven by ulterior motives.
Smidts, A.   +3 more
core   +1 more source

Marketing in the New Millennium [PDF]

open access: yes, 2000
Antonides, G. (Gerrit)   +2 more
core   +1 more source

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