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Jurnal VICIDI, 2023 Startr merupakan bisnis branding baru yang khusus melayani UMKM dengan menawarkan jasa brand identity, packaging dan sosial media management. Penelitian ini bertujuan untuk mengetahui bagaimana cara merancang brand activation yang efektif dan serta media promosi yang tepat untuk meningkatkan brand awareness Startr.
Celine Thang, Rendy Iswanto
openaire +1 more source
American Journal of Community Psychology, EarlyView.Abstract This paper describes a 3‐year community–partnered research initiative focused on advancing early reading, racial equity, and relationships—collectively known as the 3Rs Initiative. The project brought together researchers and community members committed to ensuring that all adults in the county embody a shared “3Rs mindset” to better support ...
Shannon B. Wanless +3 more
wiley +1 more source
Finding Common Feminist Ground: The Role of the Next Generation in Shaping Feminist Legal Theory [PDF]
, 2013 This article explores the ways in which current feminist frameworks are dividing the women’s movement along generational lines, thereby inhibiting progress in the struggle for gender equality.
Janus, Kathleen Kelly
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Facilitators and barriers to neighborhood social integration
American Journal of Community Psychology, EarlyView.Abstract Social isolation has reached concerning rates, particularly in the wake of the COVID‐19 pandemic. Social integration is critical to combatting social isolation and loneliness by promoting a sense of community and belonging. Yet, most existing research centers on fostering close personal relationships within family and friend networks.
Joelle Fuchs +6 more
wiley +1 more source
Brand Activism: Gen Z and Socio-Political Branding
EncyclopediaBranding refers to the distinctiveness of an organization that differentiates it from its competitors and builds loyalty with customers. Brand trust is the confidence consumers have in a company to deliver consistently against their expectations of the ...
Helen O'Sullivan +3 more
doaj +1 more source
The Greatest Basketball Player of All Time: LeBron vs. Jordan [PDF]
, 2018 LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time.
Jacobson, Austin
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American Journal of Community Psychology, EarlyView.Abstract This study analyzes a participatory project to develop peer support services for people with serious mental illnesses (SMIs) in China. Drawing on interviews with psychiatrists, social workers, service users, and a family caregiver, it examines the conditions, challenges, facilitators, and outcomes of participation in a paternalistic context ...
Zhiying Ma +6 more
wiley +1 more source
When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism
Journal of Applied Marketing TheoryThis paper uses an active, two-party political landscape in the U.S. as a testing ground to study the effects of an individual’s level of perceived political identification, fantasy proneness, and conspiracy mentality as possible antecedents of extreme ...
Esta Shah +2 more
doaj +1 more source
The Ethical Backlash of Corporate Branding [PDF]
, 2018 Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources - the transition from industrial to post ...
Basu, Kunal, Palazzo, Guido
core
Australian Journal of Social Issues, EarlyView.ABSTRACT The Robodebt scheme issued thousand‐dollar debts to an estimated half a million people who had received social security. The debts were largely inaccurate and illegal, with the aim of improving the federal government's budget. The 2023 Royal Commission into the Robodebt Scheme found that the stigmatising political and public language about ...
Ella Kruger, Phillipa Evans
wiley +1 more source