Results 31 to 40 of about 7,145 (266)
TIJAB (The International Journal of Applied Business), 2020 Anthropomorphism is the belief that brands can possess human characteristics, which raises a tendency to assign human traits to inanimate objects. It is on this premise that Brand Personality takes its roots.
Oladipupo Folorunsho Ajeyalemi +1 more
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Frontiers in Psychology, 2020 In this article, we explore how incomplete spokes-character faces (versus complete spokes-character faces in application icon designs) make a positive impression on users, and we outline the boundary conditions.
Zhang Ning +4 more
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Gaming with Mr. Slot or gaming the slot machine? Power, anthropomorphism, and risk perception [PDF]
, 2011 We propose that risk perceptions are systematically influenced by anthropomorphism. Anthropomorphism effects, however, are moderated by the individual's feelings of social power. People with low power perceive higher risk in playing a slot machine (study
Kim, S, McGill, AL
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Antropomorfisme Merek dalam Kajian Filsafat Ilmu [PDF]
, 2023 Background – Anthropomorphism refers to the customer's tendency to think of a human characteristic that is in a product or brand and has become a brand positioning strategy that has received attention in marketing research in recent years ...
harsono, mugi, pramesti, diesyana ajeng
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Seeing brands as humans: Development and validation of a brand anthropomorphism scale [PDF]
International Journal of Research in Marketing, 2020 Abstract Brand anthropomorphism is recognised as an important construct in marketing, yet it lacks clarity in operationalisation and valid measurement. The objective of this research, therefore, is to develop and validate the brand anthropomorphism scale (BASC).
Artyom Golossenko +2 more
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Interacting Like Humans? Understanding the Effect of Anthropomorphism on Consumer’s Willingness to Pay in Online Auctions [PDF]
, 2017 Most research examining individuals’ bidding behavior in online auctions has used the lens of a rational decision making process. However, bidding behavior is also influenced by non-rational factors. Anthropomorphism, attributing human characteristics to
Dennis, Alan, Yuan, Lingyao
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Frontiers in Psychology, 2021 Green consumption is an important component of environmental protection behavior. The behaviors of individual consumers are having unprecedented impacts on the sustainable development of a green society.
Yue Lu +3 more
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Trajectories in the Development of Islamic Theological Thought: the Synthesis of Kalam [PDF]
, 2007 The field of Islamic theology (kalam) is not merely a receptacle for the presentation of the creedal statements and doctrinal catechisms of Islam; it derives its raison d’être not only from the articulation and elucidation of the doctrines of faith, but ...
Shah, Mustafa
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Neural correlates of product attachment to cosmetics
Scientific Reports, 2021 The neurobiological basis of brand and product attachment has received much attention in consumer neuroscience research, although it remains unclear. In this study, we conducted functional MRI experiments involving female users of famous luxury brand ...
Yoshiaki Kikuchi +4 more
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IEEE Access, 2023 Recently there has been a tremendous growth in the popularity of artificial intelligence (AI) based conversational agents (CA). Their support for anthropomorphism and human-likeness makes them popular.
Nattida Soonpipatskul +3 more
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